4 Steps to Optimizing Your Website
goal of search engine optimization is that search engine spiders not
only find your website and pages, but also classify the relevance of the
page so that it appears at the top of search engine results. The optimization process is not a one-time process, but requires
maintenance, customization, and continuous testing and monitoring.
Below is a broad four-step process for a search engine optimization strategy. Use this as the top control list.
Step 1: Target market business analysis
Analysis of the website. Analyze metagames / keywords, visible text and code to see how well positioned it is for search engines. For example, how much code do you have on a page compared to the text?
Competitive Analysis Review content keywords and recent search engine rankings of competing websites to determine an effective search engine positioning strategy. Select the first five results in Google List results to start this process. Expand as needed. Use tools like Semrush.com and Wordspy.com.
Initial keyword naming Develop a prioritized list of specific search terms related to your customer bas