Alex Jersey en Apasionados del SEO, SEO 10/3/2018 · 2 min de lectura · ~100

4 Steps to Optimizing Your Website

The goal of search engine optimization is that search engine spiders not only find your website and pages, but also classify the relevance of the page so that it appears at the top of search engine results. The optimization process is not a one-time process, but requires maintenance, customization, and continuous testing and monitoring.

Below is a broad four-step process for a search engine optimization strategy. Use this as the top control list.

4 Steps to Optimizing Your Website
Step 1: Target market business analysis

Analysis of the website. Analyze metagames / keywords, visible text and code to see how well positioned it is for search engines. For example, how much code do you have on a page compared to the text?
 
Competitive Analysis Review content keywords and recent search engine rankings of competing websites to determine an effective search engine positioning strategy. Select the first five results in Google List results to start this process. Expand as needed. Use tools like Semrush.com and Wordspy.com.
 
Initial keyword naming Develop a prioritized list of specific search terms related to your customer base and market segment. Start with: What would you write on a search engine to find your company's website or website? Then ask your customers!


Step 2: Search and develop keywords

Keyword Analysis Identify a specific list of keywords and phrases from the nomination. Review the contest lists and other relevant industry sources. Use your preliminary list to determine an indicative number of recent search queries and how many sites compete for each keyword. Prioritize keywords and phrases, plural forms, singular and spelling mistakes. (If searchers often misspell a keyword, you should identify and use it.) Note that Google tries to correct the term while searching, so use it with caution.
 
Evaluation of baseline classification. You need to understand where you are now to accurately assess your future classification. Keep a simple Excel spreadsheet to start the process. Check weekly to get started. If you feel better, check every 30 to 45 days. You should see improvements in website traffic, an important indicator of the progress of your keywords. Some optimizers will say the leaderboard is dead. Yes, traffic and conversions are more important, but we use classifications as an indicator.


Goals and goals. Define your goals clearly in advance so that you can measure your ROI from any program you implement. Start in a simple way, but do not skip this step. For example, you can increase website traffic from a current reference base of 100 visitors per day to 200 visitors in the next 30 days. Or, you might want to improve your current conversion rate from one to two percent over a period of time. You can start with aggregated first-level numbers, but you should focus on specific pages that can improve products, services, and commercial sales.


Step 3: Content optimization and submission

Create page titles. Keyword-based titles help determine the topic of the page and the address of your keywords.
 
Create Meta Tags Meta description tags can affect target clicks, but are not used directly for rankings. (Google no longer uses the keyword tag).
 
Put strategic search phrases on the pages. Integrate the selected keywords into the source code of your website and the existing content on the specified pages. Be sure to follow a suggested guide with one to three keywords / phrases per content page and add more pages to complete the list. Make sure related words are used as the natural inclusion of your keywords. It helps search engines quickly determine what the page is about. A natural approach works better. In the past, 100 to 300 words on one page were recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter pages. In the end, users, the market, content and links will determine popularity and ranking numbers.


Step 4: Continuous testing and measuring

Testing and Measuring Analyze the rankings of search engines and web traffic to determine the effectiveness of the programs you implement, including evaluating the individual performance of the keywords. Test the results of the changes and keep the tracked changes in an Excel spreadsheet or whatever you want.
 
Maintenance The continuous addition and modification of the keywords and the content of the website are necessary in order to continuously improve the ranking of the search engines, so that the growth does not stagnate or decrease due to negligence. You'll also want to review your link strategy and make sure your inbound and outbound links are relevant to your business. A blog can provide you with the necessary structure and ease of adding content that you need. Your hosting company can usually help you set up / install a blog.