Alex Porubay en streaming services, video streaming, Web Developers Marketing Specialist • Cleveroad Hace 7 d · + 90 min de lectura · ~100

Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche

https://www.cleveroad.com/blog/live-video-streaming-for-business-niches-main-advantagesLive Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!



Live Streaming For Different Business Fields: Tips And Tools To Choose The Right Niche


If you have a strong intention to create a new software, mind that approaches to the development of a certain type of business can be totally different. Some technological tendencies got their leading position first and then public lost interest in them, but the popularity of live streaming isn't changing.

Besides that, a live streaming video is not limited to social media or TV only, it is developing and it became a live marketing tool for many brands. Live streaming creates new ways of business interaction with the customer and makes it possible for them to get acquainted with the business better. It draws a new audience and creates loyal relationships with your brand without large expenses. We would like to speak about the advantages and methods of streaming usage in different business fields.

Live streaming video as the tool for marketing

Demand for streaming is growing rapidly among Internet users. To satisfy interests of their customers and show them the process of the product development and release, get their reviews and opinions, many companies today make their own live streaming business in popular social media networks. And it shows that live streaming app development can be a good idea for your business. But first things first.

Live streaming statistics

So as to back up our reaffirmations with supporting evidence, we will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:

  • According to Cisco forecasts, live streaming will achieve up to 80% of web traffic by 2020. Also, as Cisco statistics has it, 55% percent of people watch online video every day;

  • According to WowMakers, 52% of marketers think that video is the efficient way for brand awareness;

  • Almost 50% of all Internet users watch a video related to the product or service before visiting the shop (ThinkWithGoogle). 26% of people are interested in watching live streaming of famous brands or companies;

  • According to Insivia, 92% of mobile video clips viewers share this video.

We come to conclusions that viral video marketing, as well as the exchange of videos online, are two critical factors on a rapidly developing market. And there is a fact that live streaming business model should be the following:

  • predominantly mobile;

  • reveal more about brand/company/product;

  • it can be shared with others;

  • it should have a rich content for the user.

Fields where live streaming video can be applied

Apart from marketing, a live streaming video may become a ready-made or an additional tool for different business fields. Why do you need your own solution for a live streaming video for business of your type? Since the majority of existing apps offer a limited range of features and monetization capabilities, ready-made apps can be used only for branding or personal promotion. There are no additional features and no settings parameters. That is why you can develop your own app that will consider all the demands of your business. And Cleveroad will be your assistant in this project. Let's see fields where live streaming can be applied and what particularities each field has.

FinTech

In any FinTech company, whether it be a stock trade or securities trade, or insurance services, streaming can help build confidence and partnerships with users. For example, the insurance company can show visitors customer service department where employees answer the calls. Mind that users see only the end result of your company - your product or service. And if you show your customers something new, it may increase your brand awareness. Besides that, any consultation regarding financial issues can be discussed directly using benefits of live streaming video.

Healthcare

Streaming application field is very wide for healthcare, starting from patients support in a real-time mode, providing them with analysis results and other indicators, training interns or holding a conference with colleagues from different world regions. Also, all events can be recorded and sent to the user. Imagine, the doctor is consulting his or her patient on drug regimen remotely, but then this talk can be stored in user profile not to forget about important things. Or you can use cloud storage, but just mind to encrypt all the information reliably to protect personal medical data. Healthcare field is included in the list of the most popular live streaming trends.

Healthcare live stream app

Logistics

In logistics, customers are concerned about their cargo to be delivered safe and sound on time. Live video trends can help solve this task, the webcam can be installed in the truck's luggage space and it will stream video to users' smartphones. In addition to the geolocation feature, users can monitor where their cargo is and see whether everything is going well. On the other hand, if you are the owner of the whole truck fleet, you can always control where your cars are at the moment. Drivers can also benefit from live streaming - it is a useful tool for contacting workshop or dispatcher in case of breakage and accidents. A driver can stream the specific part of the truck where the breakage is located, while the specialist will consult the driver in a real-time mode on how to fix all damages.

Real estate

Domain is one of the largest Australian real estate websites and it is the only company that was invited for participation in Facebook F8 Developer Conference in April 2017. The company started using Facebook Live for live auction streaming. Apart from this, live streaming can be used for real estate display, and users don't need to go somewhere and they can ask all questions concerning taxes, place of residence, insurance, neighbors etc. Marketing in the real estate field significantly depends on visual elements, so the use of streaming with all visual details in a real-time mode will be to the purpose. Low cost of the solution and easy-to-use particularity make this technology really profitable, and it will help reduce marketing costs in case of the right approach. But the main thing is that live video streaming for business will make it possible for you to connect and interact with a new audience that is bigger, and it will increase the number of people which are interesting in your service. Also, the proper real estate app developmentprocess will help you delve into this business faster.

Streaming as a tool to purchase a real estate

Retail

For today, this niche contains the largest number of apps, so owners should keep on looking for new ways and strategies of customers' attraction to remain competitive. Considering the popularity of video streaming business, the retailer can use it not only for marketing purposes but also for sales increase. You can also allow people to make purchases while streaming, this feature is very popular on the Chinese market. You can read more why you need a retail app development.

Make purchases while you watch live streaming

On the whole, live streaming can be applied anywhere, it became so popular that all social media apps today offer this feature to use. Therefore, it is a perfect idea for a ready-made solution as well as an additional tool to improve your business and grow. Now it is time to find out how to implement it practically.

Live streaming tools to use in your business

For the beginning, there are important things to consider when you plan to develop your own software for live streaming:

  • Who will be your end user? For example, this app is like 'User for user' (Skype/Viber) or 'User for audience' (Twitch / YouTube / Facebook / Periscope);

  • Amplified statistics of users' activity. Analytics can be used for users' preferences monitoring, and monitoring of time spent on channels, actions, clicks etc.;

  • Payment processing system. If you need a paid content, you can integrate such systems like PayPal or Stripe;

  • Chat and feedbacks. These features provide users with a direct conversation between streamers and audience that increases the interaction speed and app monetization. For example, Momo app makes it possible to buy and give virtual gifts for streamers, or Facebook Live where people can leave comments;

  • Connection to wearables. Live streaming of fitness exercises. Using this features, a coach an set the intensity of his or her exercise in accordance with heart rate data that was submitted from users' wearables;

  • You can also think about public and private live streaming. Everyone will be able to join public live streaming. As for private streaming, you can customize confidentiality parameters and streamer will add all contacts he/she needs.

There is a music streaming app that may be also interesting for you in addition. Watch our video to see how to create such app:

How to Create a Digital Streaming App?


On the face of it, live streaming app development requires a lot of resources and time. But there is always a way to reduce expenses. Some ready-made solutions can come to the rescue and you can use them when you create your own app.

Facebook Live API

Facebook Live video tools allow developers to integrate live streaming into existing live streaming settings. It means that users which have more advanced equipment have the opportunity to set streaming from the professional camera, not from a mobile device. Live API also supports such features as camera switching, instant playback, on-screen graphics and special effects. Using API, the user also can stream games or screencasts. For example, Blizzard Entertainment used Live API to allow gamers to stream their gaming process to Facebook.

Facebook Live

Ustream

This service makes it possible to get access to Ustream database and permit streamers and end users to share, show or watch a video. Ustream Live Streaming API is free for developers which create their app for release, but it contains Ustream ad during the live streaming process. The paid package doesn't contain ads, and it also opens access to additional Upstream analytic packages.

Brightcove

Their APIs are divided into a few categories.

Brightcove CMS API makes it possible for developers to create video objects and get video information integrating their services.

Brightcove Videocloud Media API makes it possible to interact with video, cloud and media features in REST protocol. Developers can use API token for the access to content. Guides include topics for adding transcription from remote assets, integrating cloud videos and creation of videos with remote resources.

Brightcove Videocloud streaming service

DaCast

RESTful Live Streaming API from DaCast can be easily used for the development and deleting of streams in a real-time mode and receiving of all required information. It is developed specially for quick and easy integration of all DaCast platform features into a wide list of apps and services.


Learn how to increase mobile user engagement with personalization tools.

More and more brands are using live streaming today and their number will increase. It is the largest tendency in the video marketing for today, so it is important to integrate live streaming in your service to become competitive. Moreover, live streaming can be used not only as a marketing tool but also as an individual business if you create your own app. Select the right niche and monetization method and you will succeed!