Alex Porubay in Web Developing, web development, Web Developers Marketing Specialist • Cleveroad Jun 8, 2018 · 2 min read · ~100

Website Development Team Structure: Roles and Processes You Need to Know About

Let's say, you decided to build a website and hired a web development company for this purpose. There are several questions our customers ask most frequently at this stage: 'How is the development process arranged?' and 'What are specialists in my web development team responsible for?'
To answer these and other questions, we decided to write a comprehensive article covering everything you need to know about website development team.
In other words, this piece of content will put a scheme in your head concerning web team roles and responsibilities as well as the development process itself.

Web development team structure at Cleveroad

As practice shows, programming alone isn't enough to make a website work for you. That's why many stakeholders pay great attention to design and marketing. Respectively, your web development team should fit the project's objectives and consist of specialists with diverse skills and knowledge.
While some companies provide its customers with the full circle of specialists they may need for the project, others do not. That's especially true for young and narrowly focused firms.
So, every company may have its own spectrum of services and the number of web development team members can vary. For instance, at Cleveroad (and most other companies) a typical web development team looks like this:
  • Requirement analyst;
  • Project manager;
  • UI/UX designer;
  • Web developer;
  • QA engineer. 
At the same time, we have non-technical specialists who can help meet specific marketing requirements:
  • SEO specialist;
  • Marketing strategist;
  • Content specialist/writer.
Let's dive deeper into web development team roles and responsibilities in our company.

Requirement analyst

The main task of this specialist is to take your vision of the project, analyze it, and translate into comprehensive technical specifications. In turn, these specifications will be used by the web development team to set time frames and get ready for the project.
In other words, the requirement analyst prepares ground for the product development.
Web development teams: Requirement analyst

Project manager

A project manager is like a conductor of your web development team orchestra. The first thing he/she does is getting acquainted with technical specifications and the due date. Based on this information, the project plan is drawn up and divided into stages also known as sprints (set functionality for set period of time).
Then, the project manager monitors the whole product development process to ensure each sprint will be ended on time. When the sprint comes to its end, the project manager showcases you the product demo to get your feedback and approval to continue. If you dissatisfied with anything, he/she asks web development team to fix that issue.
Besides, the project manager keeps in touch with you all the time. So, if you have a question or want to make some changes to the project -- that's the person you should address to.
Web development teams: Project manager

UI/UX designer

The design is a milestone which sets the direction for the whole project. You will encounter at least two of its numerous types -- user interface and user experience design. As a rule, web development teams comprise one designer who takes over both these roles.
At first, a UI/UX designer analyzes the project requirements along with its target audience to see the complete picture. Such approach lets him/her identify the difficulties users are faced with and effectively solve them through design. With this in mind, the designer creates a wireframe which is a schematic placement of elements on the website.
In some cases, the designer resorts to user stories which help to stay focused and keep in mind the project's objectives all the time. Put simply, a user story describes what a user expects to accomplish by using one or another digital product. Here is a plain template: "As a user, I want to log out". Such stories are quite specific, so it takes a lot of them to cover different use cases.
That's where the user experience design part ends up and the designer can jump to the interface design.
Read about website elements that contribute to better conversion rates or watch our short video on this topic underneath
8 UX Elements to Create Trust to Your Website
While UX is all about research and structure, UI stands for visual appearance. Color schemes, fonts, icons etc. In other words, the designer creates a prototype (final look of your website) based on the UX stage and tests its usability. The prototype can be interactive or static.