7 Mistakes You Should Avoid to Make Your Email Marketing Campaigns Successful
For a long time, namely, for 40 years, mailing has been the main way of communication. And despite the numerous opportunities which social media offer, email marketing is still effective mean for sales boosting. If you think, it’s dead, stop thinking in this way. Look at the statistics provided!
Can you imagine that more than 70 trillion emails are sent annually! And this is not the limit! If to take the 2015 parameter, in 2016 people have sent 28% emails more. It’s expected that this year will show the record number of the emails sent - 269 billion. As you may see from the statistics, it’s a bad idea to fold a corporate email marketing up.
Note that email marketing can be a powerful tool for creating solid relationships between customers and merchants only in case the marketing campaigns proceed in the right manner. I suggest you at least 3 reasons why you are to follow for making your email campaign successful.
Everyone uses emails
Hubspot insists that around 90% of customers use email. This is more than enough for you to continue you mailing activity.
Emails are easy to track
Most of the marketing tools allow tracking the effectiveness of the emails sent. As a rule, the following figures are available in the reports: the number of emails opened, the quantity of the links clicked, and other performance indicators.
Targeting is available
Targeting is the most successful business strategy enabling to push customers from the review stage to the stage of purchase decision making. So, email campaigns can actually be dedicated. when the emails contain the right content corresponding to the needs of each particular customer groups.
Now when you are assured you don't’ need to stop sending emails to your customers it’ time to discuss what makes your emails unopened, unanswered, unclicked… You know we may continue this depressing row of the words, but instead, let’s see what mistakes you should escape in your emailing campaigns.
Don’t be annoyingly persistent