Alex Desjardins en Social Media Marketing, Social Media, Creative and Media Professionals Founder • Bubble 6/11/2016 · 1 min de lectura · 1,6K

The largest pipeline of human attention, EVER.

The largest pipeline of human attention, EVER.

Welcome to today! In this moment, we are living in a world of inter-connectivity, where we are often times more attentive to the digital world than what’s going on around us. Social media, like Gary Vaynerchuck says, is the slang term for the ‘current state of the internet’.

Over the past decade, it has creeped its way into our society and attracted more attention than any other method of communication.

When I think of social media, and the degree in which people use it today, I see it as an addictive ‘alternative’ social experience that is taking over very quickly. It is easy, convenient, satisfies the human need for social interaction, and takes away the difficulty of having to interact with others face to face. Looking around you, everyone has become more and more attached to their mobile devices than ever before.

Social media is no longer just a tool for communication, it is the largest pipeline of human attention, EVER. To illustrate where I am going with this; think of when you see Gen Z or Millennials (people who have grown up with technology) in public, hanging out and consuming social media content while in the physical presence of their peers. This is not something you would see 10 years ago.

In many cases, these teens and young adults have gotten used to having a “best of both worlds” social experience. Which means, instead of turning dull social moments with their peers into conversation with each other, they turn to digital media to satisfy their needs of constant social interaction. This is a perfect example of how our attention is quickly being divided across two realities (real world/digital world) and will only continue to grow further towards this with VR/AR quickly approaching. People have started doing this many years ago when mobile technology hit the market, and the phenomenon will only continue. The next generation will be exposed to technology at a young age, and most will never have to go without. Every day that goes by, we are setting deeper & deeper into the digital world. 

Some may see this negatively, but some see opportunity

What do you think? 

Irene Hackett 6/11/2016 · #16

Actually I meant face-face real time interaction, however - when I can't do that due to physical distance, I 'face time' with my iPhone or iPad!

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Alex Desjardins 6/11/2016 · #15

#14 Irene, you mentioned that you prefer face to face social media interaction, do you feel this need has been satisfied with today SM tools? What primary platform(s) do you use for this type of communication with the people who mean most?

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Irene Hackett 6/11/2016 · #14

As with most new technology, there are wonderful benefits and certain trade-offs. Nothing seems to be all good or all bad. With SM, what I am learning is the importance of not allowing my attention to be hijacked; time is precious and I want to spend it face-to-face with the people that mean most to me! There's a big world to enjoy, technology is only one part of it. Great buzz, looking forward to reading more from you!

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CityVP 🐝 Manjit 6/11/2016 · #13

Alex brother welcome to beBee !!!

When I see how my kids use social media, they are using it in a whole healthy way - a way that older people may find alien - and they are simply extending the same face-to-face friendships, giving them an extra dimension to the F2F.

All the concerns about being stuck in the machine are meant to be a awareness thing - but if we half as intelligent as we would like to think, we will still recognize this awareness - and somewhere between the end points of abstinence and addiction, we can find where our own personal awareness rests. Everything in life falls somewhere - so long as we know we personally know where.

For me, being on beBee is neither about negativity or opportunity but that is my choice and I don't enforce this choice as a model for others to follow, indeed I eschew the whole notion of following - following does not make sense to me - and what makes sense to me is a personal choice - which returns me right back to awareness.

IMHO awareness has a direct relationship with intelligence, except I don't find it useful to add a prefix to intelligence, unless the caveat is that intelligence is WHOLE no matter what cavaet we apply - so yes I dig network intelligence - because it is the network part to that whole. The same with media - social is the part to that whole - and media is also a subset of that intelligence.

Now if you sniff my rhetorical glue that isn't my doing, that is following. If Alex brother you are observing, then I really dig that.

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Javier 🐝 beBee 6/11/2016 · #11

@Alex Desjardins welcome to the hive !

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Alex Desjardins 6/11/2016 · #10

#9 Interesting enough, I was working on an idea similar to BeBee last year with the goal of quantifying personalities and soft skills to build professional brands. I'm seeing more and more of the characteristics of that project in this platform! @John White, MBA Very cool, I'm in!

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Lisa 🐝 Gallagher 6/11/2016 · #9

So many positive outcomes with the use of digital media. So many people are growing their businesses with ease today vs 10 years ago due to advancements made over time, beBee is a great example - meeting others through similar interests, getting to know them personally and many times friendship ensues along with possible business relationships as well. The possibilities are endless with the new age of digital media!

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