The largest pipeline of human attention, EVER.
Welcome to today! In this moment,
we are living in a world of inter-connectivity, where we are often times more
attentive to the digital world than what’s going on around us. Social media,
like Gary Vaynerchuck says, is the slang term for the ‘current state of the
Over the past decade, it has creeped its way into our society and attracted more attention than any other method of communication.
When I think of social media, and the degree in which people use it today, I see it as an addictive ‘alternative’ social experience that is taking over very quickly. It is easy, convenient, satisfies the human need for social interaction, and takes away the difficulty of having to interact with others face to face. Looking around you, everyone has become more and more attached to their mobile devices than ever before.
Social media is no longer just a tool for communication, it is the largest pipeline of human attention, EVER. To illustrate where I am going with this; think of when you see Gen Z or Millennials (people who have grown up with technology) in public, hanging out and consuming social media content while in the physical presence of their peers. This is not something you would see 10 years ago.
In many cases, these teens and young adults have gotten used to having a “best of both worlds” social experience. Which means, instead of turning dull social moments with their peers into conversation with each other, they turn to digital media to satisfy their needs of constant social interaction. This is a perfect example of how our attention is quickly being divided across two realities (real world/digital world) and will only continue to grow further towards this with VR/AR quickly approaching. People have started doing this many years ago when mobile technology hit the market, and the phenomenon will only continue. The next generation will be exposed to technology at a young age, and most will never have to go without. Every day that goes by, we are setting deeper & deeper into the digital world.
Some may see this negatively, but some see opportunity!
What do you think?