BeBee or LinkedIn- Inert and Active Indicators
The real success of any social media platform is truly measured by the degree of ideas pollination and metamorphosis into new and honey-like ideas. There are inert indicators such as number of views. Views are like nitrogen that is the main constituent of air (about 78%) whereas oxygen is about 20%. This reminds me of Pareto Rule in which 20% of say employees produce 80% of the work output. The number of views is an inert indicator as much nitrogen is.
The real active and oxygen-like indicators are not pertinent to the number of new ideas and their impact. Buzzes are molecules, and what we do with these buzzes is what really counts. Or, buzzes are honey and exposing this honey to readers may improve or degrade the quality of honey. The number of views shall not change the quality of honey; it is actions that do change honey are the impacting ones. Commenting that leads to generating new ideas/perspectives from published buzzes is the real power of a social platform.
We may denature the quality of a buzz by being
over-zealous and rushing it to gain wide popularity. This is because we do
this to support a manager, over-reacting to a buzz because it conforms to our
ideas or whatever reason for doing that. Without intending so, we may in fact
kill the idea. Trees that grow fast die sooner than trees that grow slowly
to become very tall. The reason for that is the need to balance the supply
of water and having the correct vessel design to carry water from the roots to
the top of the tree. In very fast growth, trapped air (air locks) blocks water
transportation and the tree dies. We may have viral growth in the number of
views, but what guarantees do we have that we may be forming air pockets that
kill the tree. Just think of how many fade ideas we had over the years. To grow
tall is not necessarily to grow fast. We need to balance the opposite needs of
growth so that growth may be lasting. Rapid earnings in the stock markets lead
to bubble formations like the water bubbles in the vessels of trees that
eventually kill them. I would extend the same to the rapid growth of followers
on social media and any fast growth in general. The very rapid in the number of
followers could be harmful and may lead to bursting.
Honey ideas may be spoiled by the heated discussion like honey gets denatured by rapid heating and cooling cycles. As with honey, heating and cooling the spread too many times can cause it to lose its color and aroma. After multiple heating sessions, it is a good idea to throw the honey away. Sometimes we may need to throw some ideas away because of our own actions in spoiling honey ideas. What value does number of views have if they they end up in wasting a honey idea?
Honey wax is viscous and doesn't flow easily. Bees know his fact. They gradually form hexagon honeycombs by a subtle flow of the wax, which is turned semi-molten by the heat generated by the waggling bee workers. It is not enough to produce buzzes; equally important is housing these ideas into friendly structures that allow for the good keeping of those ideas and handling them properly. A real indicator of success for any social platform is how ideas are preserved without hindering their flow.
There are people who make honey wine by fermenting honey. If the resulting wine is too alcoholic, pouring the wine in a glass shall soon show wine tears. The tears will not show if we only have water or alcohol in the glass, but will show if we have enough alcohol (15%). We ferment the produced honey by commenting and exchanging views. In doing so, I hope we produce the tears of joy. I am writing this buzz as reflection on the buzz "BeBee vs. LinkedIn: Some Numbers Behind the Writing Buzz" by Christine Stevens.
If pollination and metamorphosis of ideas are the goals of a social media platform then the chosen indicators must reflect these objectives. We aren't after very rapid processes as much as learning processes that self-adjust continually. If these are accepted key indicators then beBee is a forerunner. This is evidenced by the new hives formed and writing buzzes on published buzzes on this platform. I dare say beBee is an emerging winner.