Ali Anani

منذ 4 سنوات · 2 دقائق وقت القراءة · ~10 ·

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Can You Guess the Missing P?

Can You Guess the Missing P?

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I was thinking about turbulent feelings and how they affect our lives and businesses. I was thinking of the turbulent waves of the stock markets and how they may lead to chaotic decisions because the investors decided while going into a state of emotional turbulence. The seas move in waves and so the stock markets are.

Emotions lead to actions. Emotional selling is based on stirring peoples’ emotions so that they may put their hands deep in their pockets. Even donations are inflated by stirring emotions. A blind man asks for help written on a cardboard may get some help. This is because blindness may not stir people emotionally unless is accompanied by a resulting emotion. The blind man in reality received more donations when somebody rewrote the message on the cardboard to read “please help me enjoy the spring as you do”.

Tension marketing is based on charging people emotionally with tenuous emotions and then offer them the solution. The greater the pain is, the more successful the solution shall be. I know of a true story that illustrates this point. A wife realized that her husband has engaged with a lady and soon they were getting married. She knew that direct conflict with the husband was going to be a losing battle. She decided that the best approach for her to make the husband retreat was to make him feel great tension and then offer him something delightful. Soon she knew that her husband was having breakfast next day with his fiancée at her home. She prepared a breakfast for him that she knew he loved. She packaged the food nicely with a note inside saying “my beloved husband- this is for you to make your day delightful”. She carried the package and went to fiancé’s house. The door was opened and her husband upon seeing her became very tense. She handled the package to him and said “darling- this is for you” and left. The husband and fiancée opened the package and found the note inside. His tension turned into self-blame and was emotionally stirred. He decided that he could find no wife like her and broke off with the fiancé.

Escort-providing sites use emotions very powerfully. They know that travelling may lead to loneliness. This may cause feelings of boredom and fear. These sites capture these painful and turbulent emotions by offering their solutions- an escort that will turn your boredom to joy (till you pay the bill).

What does this all have to do with the title of the buzz? Well, the marketing mix developed from 4Ps to 7Ps. I even found a reference that added an eighth one- that is Productivity. To my surprise and in spite of the vital role of emotions the missing emission of Passion isn’t mentioned. How come we speak of passions that are priceless and we leave them out from the marketing mix and even as key performance indicators?

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Our wheels fail the test of roads.


#husband #emotion #package #Productivity #people
التعليقات

Ali Anani

منذ 4 سنوات #47

#61
WOW! That is a booster dear Bill. Feel free to do so. I am moved by your positivity.

Bill Stankiewicz

منذ 4 سنوات #46

#38
great buzz, need to be in an article for APICS.ORG or CSCMP.COM 👍👍👍🐝🏆

Ali Anani

منذ 4 سنوات #45

#59
Kevin Baker for sharing the buzz.

Ali Anani

منذ 4 سنوات #44

#57
I just scanned through your buzzes Marisa Fonseca Diniz and the images have their passion. I shall use Google Translate to read few of them. Passion moved me and you are spot on. You did.

Ali Anani

منذ 4 سنوات #43

Thank you for sharing the buzz in the Direct Response Copywriting Hive Judy Olbrych. I joined.

Ali Anani

منذ 4 سنوات #42

#54
Thank you Judy Olbrych and I salute your suggestion. Promise is a keyword indeed. It is my pleasure to share buzzes that add value to the readers.

Judy Olbrych

منذ 4 سنوات #41

#53
Dr. Ali Anani, now I understand what drove "Prime" into the comments as the fifth magic marketing word. I''d like to suggest another here, and that's Promise. In marketing, good copywriting makes a Big Promise and then backs it up. Thank you for tagging me and sharing the article - much appreciated!

Ali Anani

منذ 4 سنوات #40

Judy Olbrych- I read your good buzz this morning on "Are You Using These Magic Marketing Words?" https://www.bebee.com/producer/@judy-olbrych/are-you-using-these-magic-marketing-words Unfortunately, No free word started with P.

Ali Anani

منذ 4 سنوات #39

#51
Thank you Preston \ud83d\udc1d Vander Ven- what is amazing is that all these Ps stem from the provider perspective and not enough attention is given to the paying customer.

Ali Anani

منذ 4 سنوات #38

I didn't know about this. Thanks for your clarification John Rylance

John Rylance

منذ 4 سنوات #37

#42
The reason the Ford's were painted black was black paint was the fastest drying paint and allowed the production line to keep pace with demand for the Model T Fords. 

Ali Anani

منذ 4 سنوات #36

#47
Thank you dear Tausif Mundrawala. You highlighted two points: First- affection to own product. Overly passion leads to blindness to seeing new developments such as the Kodak example. Two- selling flowers is selling passion. This makes selling easier. One major issue remains that it is the passion of the customer that counts heavily. Customers have passion for easy to use cameras that give instant photos and are subject ti\o tweaking. Therefore, the electronic camera succeeded. Jerry Fletcher in his comments highlighted the need to cater for customers' passions and I fully agree with him.

Ali Anani

منذ 4 سنوات #35

#45
Dear Jerry, this is a terrific example and practical approach of how to awaken the imaginative child in everyone of us.

Jerry Fletcher

منذ 4 سنوات #34

Thank you Dr. Ali, When you have labored long enough in single arena it is difficult to know just how you can get the information across. That's when I remind myself that when I really want to begin at the beginning on any subject I walk into the kids department of the local library and ask the librarian where I can find a book or two on the subject. The difference in dealing with an adult audience is in the experience of the student and their reason for interest. Information to understand a subject is one thing while knowledge from which to implement is quite another. Knowing what you want to do and how to do it is why smart people hire experts and follow their advice. So will I write more about marketing in these hallowed halls. Yes, but mostly for Consultants.

Ali Anani

منذ 4 سنوات #33

#43
Dear Jerry, your comments on this buzz are valuable and I think you may think of expanding them in a buzz. There are many nuggets such as "Passion must be put into understanding the prospects needs, wants and desires even when you have product that is completely new (Sony, in the early days was a master of this.)" The clarity of your thinking is worthy of sharing not only the readers of this buzz, but to all bees.

Jerry Fletcher

منذ 4 سنوات #32

Dr. Ali, Perhaps I have spent too many years as a marketing advisor. There is a passion required in product development but I have seen millions of dollars spent on the passionate assumptions of product managers that "knew" they were right even when confronted by research and the observations of well-blooded marketing executives. Passion must be put into understanding the prospects needs, wants and desires even when you have product that is completely new (Sony, in the early days was a master of this.) But once a product or service is developed the marketing task is to understand the passion of the prospect and incorporate that into all communications about the product or service. I will guarantee more sales if you follow that premise. If Ford had listened to customers (Prospect Feedback in my list of Ps) he would then have offered additional colors...which he did in later years.

Ali Anani

منذ 4 سنوات #31

#39
I am still pondering on your comment my friend Jerry. You reminded me of Henry Ford who said that the customer may choose "any color so long as it is black” . His passion for black didn't resonate with the passion of many customers who preferred other colors. These customers lost their loyalty by shifting to other car makers to buy the color of their passion. This is what I meant by egoism that blinds us from seeing the passion of customers.

Ali Anani

منذ 4 سنوات #30

#39
Egoism and marketing don't go well together. It is the passion of the customers that stands out first. However, dear Jerry, I must say that it is better to have the passion for your product because this may increase the passion of the prospects as well. If not, then we only captured our own passion, which is far from enough if not coupled with the passion of the prospects. Great points that your comments add to these discussions.

Ali Anani

منذ 4 سنوات #29

#38
Dear Jerry, Maybe this is the first time I tagged you. I am so glad I did. Your comment stands out. Your 8 Ps provides a new skin. for our thinking has grown to a size that no more the old skin is enough to accommodate it. It is a self-renewal approach. What I find most interesting about it is that you provide the customers' perception. Customers are the major source of cash (if not the only source) and you haven't ignored the value of this perception. You really moved me with your self-renewing thinking.

Jerry Fletcher

منذ 4 سنوات #28

#26
Part II With regard to previous comments here: There is, indeed, a matter of passion in marketing but you must, as a marketer, forget your passion for your offering. The passion of the target audience is the one you must concentrate on. You use it to let them come to the conclusion that they need to make a purchase. Marketing does not have the power to compel purchase. We can convince, persuade and cajole while presenting differentiating facts, but then we have to get the hell out of the way and let them buy. No matter what we are presenting to the world or to just a few folks the most successful marketers find a way to step out of the ho-hum and touch the heart. Is it ethical? When we do it right, it is and everyone profits. And so it goes

Jerry Fletcher

منذ 4 سنوات #27

#26
Dr. Ali, I'll have to breaks tis into two sections The 4 Ps is ancient history in the marketing world. There have been many suggested additions. Here are the ones at the heart of my approach: 1. Prospect Viewpoint,---Complete understanding (or as much as you can get) of the folks that might purchase your offering 2. Profitable niche---that arena, geography, time, employment peculiarity, or mindset where you can profit now and into the foreseeable future 3. Position--the way you Position your product or service in the market place ( A certain kind of company, product or service with a certain unique difference for a certain kind of individual for a certain need use or occasion) 4. Persona---All the elements you use to identify your offering: name, ID, Logotype, Unique benefits, a color, a sound, a smell a tactile memory jogger, etc Careful...This is not a brand! 5. Promotion --visualize three overlapping circles: Advertising, Sales Materials and Public relations. In the center where all three overlap is Sales Promotion. the florets are Direct Marketing which combines Advertising and Sales Materials, Trade shows that combines Sales Materials and Public Relations and in the last floret: Edutorial--Educational material placed in paid media 6. Performance---All the interfaces/interactions with clients and prospects, signage, labels, website navigation, customer service of all kinds 7. Perception-- is the final analysis on what you have wrought. It is your Brand, the aggregated perception of your product or service in the marketplace (You can influence it but you can't control it. 8 Prospect Feedback--is different from brand in that it singles out the kind of people you targeted and ascertains whether your attempts to communicate got through. Both those that bought and those that never got to the cart can be reviewed. A simple change in your marketing can sometimes have dramatic impact.

Ali Anani

منذ 4 سنوات #26

#34
Very true and your comment applies to all aspects of our lives. It is a comment that shall reside with me for long times, Roberto.

Ali Anani

منذ 4 سنوات #25

#33
With deep gratitude I thank you my friend Oswaldo Enrique Diaz Delgado. You are very right to say that Brilliant is brilliant we are from the "Thoughts that unite hands that build"

Ali Anani

منذ 4 سنوات #24

#29
Dear Oswaldo Enrique Diaz Delgado for sharing the essence of the artist, all of us who appreciate so much beauty become part of it

Ali Anani

منذ 4 سنوات #23

#30
Your comment dear @Roberto is tolling in my head. The internalized and reinforcing internalized loop of passion-motivation is a powerful idea. You bring me back to the WPD Factor consisting of wonderment, passion and drive. The internalized loop makes the drive self-sustaining. You do open many venues of new ideas with your extraordinary comment #27

Ali Anani

منذ 4 سنوات #22

#27
This is a moving comment and is truly passionate Roberto De la Cruz Utria. There is a deep wisdom in your statement "we also feel some gratifying expectation in the depths of our being, which encourages us to strive more...". This internalization process becomes natural, the more passion we have to what we do. Is there a greater built-in motivation than this way? O doubt. You make a key point my friend and I truly love it.

Ali Anani

منذ 4 سنوات #21

Jerry Fletcher- is it this time "so it goes", or is it another story?

Ali Anani

منذ 4 سنوات #20

Jerry Fletcher- is it this time "so it goes", ore is it another story?

Ali Anani

منذ 4 سنوات #19

#23
Good point dear Debasish Majumder. And motion id different from staying still. You haven't published for a while. Why my friend?

Debasish Majumder

منذ 4 سنوات #18

'P' is a consonant and 'E' is required essentially for pronunciation. so, passion is intricately attached with emotion and emotion sells! nicely entwined buzz sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! enjoyed read and shared. thank you for the buzz sir.

Ali Anani

منذ 4 سنوات #17

Thank you dear Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador for sharing the buzz. I am deeply grateful to you.

Ali Anani

منذ 4 سنوات #16

#20
Thank you dear Oswaldo Enrique Diaz Delgado- your comments are buzzes on their own. You have your strong philosophy as outlined in your introduction of your comment. "With all due respect if there is balance, it is tangible and observable, proof of this is that there are independent investigations like the one that you carry out daily. "It is a personal affirmation oriented to the collective". How many can keep this tangible balance?

Ali Anani

منذ 4 سنوات #15

#3
"and as a guiding response that is human above all things; arises, reborn the "HUMAN VALUE" that comes to give us the guidance and encouragement to give us as an answer does not sound bad, it sounds different ..". I wish this was a common case my friend, Oswaldo.

Ali Anani

منذ 4 سنوات #14

#16
Regardless of words, your meaningful comments shows your high quality of a great communicator my friend.

Ali Anani

منذ 4 سنوات #13

#2
On the basis of all the exhibitions exposed in this valuable article, it is the same. Continuing a set of goals achieved from and towards the shared teachings that provide highly positive, constructive and participatory pillars. Recognition "Worthy" to all the brave companies that were allowed to break schemes (Poverty) A SIMPLE SOLUTION FROM THE DUTIES OF CONSCIOUSNESS, today deep gratitude on behalf of those companies that conjugate / conjugate (Social Organization - Culture and Happiness). Deep thoughts amigo Oswaldo Enrique Diaz Delgado

John Rylance

منذ 4 سنوات #12

#10
I only wish I could converse or write in another language as fluently as your good self.

Ali Anani

منذ 4 سنوات #11

#1
Dear Oswaldo Enrique Diaz Delgado- good thoughts. A balance that is pressing is to see the economic value grow along with the social value that translates into improving the quality of life for all equally". I wonder if such balance exists. The care for well-being of the environment says such balance is far from sight.

Ali Anani

منذ 4 سنوات #10

#9
Scary yes, and real thing again yes. "The "help me see what you see" sign invoked a different set of experiential elements from memory. This is very true and marketers maybe shaping our lives without feeling it. I wonder if the evaluation of marketers involve a key indicator or more on how they manipulate us. Their success is based on how much they achieve doing this> Scary- indeed, and the trouble we are imprisoned without even knowing it. We are happy being jailed!!! Life has a bag full of paradoxes.

Ali Anani

منذ 4 سنوات #9

#8
Harvey Lloyd- wjhat to say? Truly, I am lost of words for your comment says a lot in few lines. What is happening is that successful marketers understand the emotions of customers and "tap into our sacred experiences and thoughts and place conflict within our brain about having one brand over another". This is very true and explains the roots of tension marketing. Yes, they serve their own interests. This leads me to the Blue Ocean Strategy. Its main four blocks of Increase, Decrease, Eliminate and Create may overlook the emotions differentiation and triggers. This is a hot topic on its own.

Ali Anani

منذ 4 سنوات #8

#7
Your are truly passionate, dear Bill.

Ali Anani

منذ 4 سنوات #7

#5
Good thoughts here

Ali Anani

منذ 4 سنوات #6

#4
Thank you John Rylance- I am not English-speaking by birth, but your publicity suggestion resonates well with me.

Harvey Lloyd

منذ 4 سنوات #5

The sign and the different ways to motivate folks to put coin in a jar is telling in so many ways. Both signs stated the same thing. Yet the sign that said, I am Blind invoked a series of thoughts from experience that lead to less coins. Why? All of us live with tragedy yet we get up and go about life. The i am blind sign invoked work ethic, personal tragic experiences and lead to a series of thoughts along that line, the emotion may have been disgust, anger. The "help me see what you see" sign invoked a different set of experiential elements from memory. This blind person has never seen their own children or enjoyed the view of holiday decorations. Guilt or pity is the emotion that motivates the individual to place coins in the cup. This is not necessarily a diagnosis as much as a view of how communications can manipulate various experiences, thoughts and then emotions. The larger question is how much of our life is lived through the branding of others. My opinion or emotions are shaped by another's branding effort. Scary Great thoughts as always.

Harvey Lloyd

منذ 4 سنوات #4

A series of thoughts based on a series of experiences that end with an emotional destination is the way to view emotions. We don't stir emotions we stir a perspective that leads to a series of thoughts based on our own personal experience. When we experience others emotions we must also interpret where the emotion started. Marketing has been successful, within branding, to assist the consumer in attaching the right experiences to the right series of thoughts to detail emotions they lead you. The seller of the brand may or may not have your best interest in mind. They want you to consume. This statement is not offered as argumentative but to better understand the opposite side of the coin in marketing. Motivating consumers to purchase your product/service. Today marketers, in branding, tap into our sacred experiences and thoughts and place conflict within our brain about having one brand over another. They tie their brand to safety family or other sacred ideals. They pit your self worth within a paradigm against other options/brands and outcomes. Your sign analogy demonstrates this concept very well.

Bill Stankiewicz

منذ 4 سنوات #3

Ali Rocks with Passion 👍👍👍

Bill Stankiewicz

منذ 4 سنوات #2

Passion is what Ani shares

John Rylance

منذ 4 سنوات #1

I would suggest another possible P namely Publicity, dependent on how you interpret Promotion, besides meaning to promote a product, it could refer to promoting the Personel who do most to enhance the product. There many Ps in this pea pod.

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