Creativity Is Turning Cost into Benefit

Creativity Is Turning Cost into Benefit

The idea of this buzz emerged while preparing a lecture on Corporate Social Responsibility (CSR). The pyramid of responsibility below shows that making profits is the basic one. Legal responsibility is an enforced one by law comes next. Ethical responsibility follows with philanthropic responsibility topping the pyramid.


One main objection of CSR is that corporate need to make profits and that social and environmental responsibilities not only fall beyond their domain, but also adds to the corporate' costs. I feel this thinking is short-sighted and is the major hidden cost for corporate who think this way. First, corporate can't be responsible selectively. To make profit with disregard to the environment by polluting it, to give one example, is a lopsided thinking. It is a win-lose scenario and is an egoist one.

Creative thinking is the thinking that turns costs into profits. Creative thinking is also the thinking that which turns a win-lose case into a win-win case.
Ali Anani, PhD

Great corporations see embedded opportunities in CSR that only creative minds shall dig out. Corporations with this mindset are qualified to "see" this opportunity. They enjoy positive thinking. To explain by example, Hewlett-Packard Germany has come up with a great idea of Optical Wires to transmit electricity with 20 times more efficiency than electrical wires made of copper. These efforts shall make the company more profitable and the consumers and the environment shall also be profitable. CSR is not a cost for the creative minds; more it is an opportunity for creative innovations.

Another notable example is Warby Parker: This eye glass company has launched a “Buy a Pair, Give a Pair” program where for each purchase made, glasses are given to someone in need. Warby Parker has already made a difference by donating over 150,000 pairs by working with nonprofit partners. No wonder this company has a huge Reputation Capital that brings profit for the company.

Responsibility doesn't have two faces: one positive and one negative. It is only positive.


This positivity brings along with it positive mindsets, positive thinking and then positive actions that lead to profitable products for the corporate, the consumer, the society and the environment. Unfortunately, the reverse is true. Who would then deal with companies who have the wrong responsibility?



#73 Thank you @Silvia Gómez and I am glad we are connected now

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Silvia Gómez Jun 30, 2017 · #73

An interesting article

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#71 There is one more scam- playing with words to cheat. This is a buzz on its own

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🐝 Fatima G. Williams Jun 29, 2017 · #71

#70 Yeah the expiry dates on food is another trick to keep us buying and keep the business running. Another money making scam

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Dear @🐝 Fatima G. Williams- you remind me of junk food that people consume in huge amounts. This could result from variety of factors such as cheapness, lack of time, campaigns or eating-habits. Now you bring a new issue- plastic food. If we fail to take care of our health then what could we take care of? How about people who sell expired food and the consumers failing to pay attention to the expiry dates? We have so much to work on.

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🐝 Fatima G. Williams Jun 29, 2017 · #69

A valuable nail hitting buzz @Ali 🐝 Anani, Brand Ambassador @beBee

I love Harvey's comment ""Humanity is the consumer, not necessarily by choice but by design" This is true.

Today we consumers have the costly choice to eat, drink and buy the products we want. We are forced to buy products that are not environmental friendly labeled on sale nor are they healthy. There's a new section in supermarkets branded Organic. I remember it started off as two shelves now they have a whole section. Those items cost a fortune! I don't understand the logic. So if people who have money can buy organic what about people who are earning just enough to run their day. Are they not entitled to healthy food? Who has given these companies permission to manufacture low quality/high quality food?
What is happening in this world?
I recently watched some videos on fake egg, rice, cauliflower, shrimps extra manufactured with plastic. example for shrimps - (https://www.youtube.com/watch?v=CShBYdUtSqI)

Who decides the cost of humanity? Why is there a price on it? As you say the main objection of CSRs is that corporates need to make profits, social and environmental responsibilities fall beyond their domain ! :(

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Louise Smith Jun 27, 2017 · #68

#67 When I was young !

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#66 Use high heels my friend

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