We tend to see things from one side and label them as good or bad. We ask questions such as:
· Do you prefer to be introvert or extrovert?
· Is it better to take choices now or defer them for a later time?
· Is it better to marry at a younger age or better wait till you mature enough?
· Is it better to be tall or short?
· Is it better to grow slow or fast?
· Is it better to focus on your strong traits or weak ones?
· Is it better to have a logical mind versus a creative one?
In reality, this is a lopsided thinking. There are weaknesses and strengths in each one of the above. I call for performing SWOT analysis for each choice we take, every decision we make to identify the opportunities and threats of each. This is a logical thinking and if coupled by creative thinking we turn opportunities to reality and handle threats more efficiently.
I start with the SWOT analysis of being introvert. I highlighted the strengths and weaknesses of being introvert. This is not a comprehensive list.
The same applies to decision and choices and their strengths and weaknesses as well the threats and opportunities they offer. Examples include deferred payments, deferred marriage, and deferred therapy, deferred revenue, deferred server actions and deferred prosecution. Every choice has a bright and dark side to it.
Creativity is to find ideas to turn the weakness into strength. I give the example of my poor handwriting that cost me a lot. Realizing that no matter what effort I made, my handwriting lacked beauty that obstructed my advancement. This weakness was the main factor for me to learn about computer skills when computers were still in their early developments. I gained tremendous advantage of being a proficient use of computers. I could present my work in attractive format.
Another example is considering scratches of paint in new cars. This is weakness and brings the threat of discounting the selling price. A car manufacturer turned this weakness to gain new customers who became loyal fast. The manufacturer advertised the scratches by offering discounts to customers who found the scratches.
The deferred emotions of the customers resulted in great results for the car manufacturer (as shown in the image below)
There is an opportunity in every weakness. It is our attitude that may allow us to see these opportunities. With creativity you can have the best ideas and profits from weakness that are discarded as useless.
Don’t say I am weak in this. Instead ask yourself what opportunity is hiding in it.