Our Choices Capacity

Our Choices Capacity

I could also give another title to the buzz “The Paradox of Many Choices”, or “The Dilemma of Many Choices”. This dilemma has been covered by Barry Schwartz: The paradox of choice. There is a common saying that it is better to select from a big heap than to select from a small one. But this saying contradicts with reality.

Imagine choices growing like rabbits do. Soon, the capacity of the available space becomes inadequate to accommodate all choices and new facts emerge. Imagine choice growing like rabbits do as explained in the video below.

One choice may diversify into many other choices. Look for color and how many choices of colors you may have to choose from. Suddenly, you end up not making a choice. Why is that?

There are many reasons to explain the paradox of choices ending in making no choice. One reason is that the feelings of guilt after making a choice- Why didn’t I choose the other color? Feelings of regret, blame mounting to anger causes the stress of making a choice like a land stressed by many people living on it.

Many of us have experienced the choice of buying or renting a house. After we buy, we tend to compare what we bought with what is available. It almost always feels better on the other side of the river. Self-blame issues.

The stress of many choices leads us to make bad decisions. Stressed mind are away from their relaxation state and we tend to make a choice just to relieve us from the stress of making a choice. Again, one bad decision is the starting seed for more intense bad feelings that intensify because they feedback each other. We get stressed from many choices because our mind capacities shall not have enough space to accommodate many choices.

With the availability of many choices we tend to “revert back to type”. This means we tend to go with what we are familiar with rather than what is best for us.

It is paradoxical that when we have many choices, we reach a state of chaos and make chaotic choices. Businesses that tend to offer many choices should realize that they only confuse the customer. It is easier than ever to offer diversified choices because of the advancement of technology and the ease to shop online. It is becoming extremely stressful to select. Companies that relax the consumer shall win the competition by offering less choices. They get more by offering less.



#36 You remind mme of what I do. I trust one or two shops and I buy from them in my next visits. Souvenirs is a different game my friend @Franci🐝Eugenia Hoffman, beBee Brand Ambassador because you buy to your taste for others and you can never be sure 100% it is also to their taste. How many times people received a present or gift and then traded it or discretely gave them as gifts to others. It happens and repeatedly.

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#35-This is exactly what I experienced myself. We tend to think of what we lost or missed than what we gained. This is the bias to negativity in action again.

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#33 The smartphone situation is most annoying! Most phones last a lot longer than 2 years so the manufacturers and sellers shot themselves in the foot. People don't need to replace their phones every 2 years since they consistently update themselves and new apps can be added. I never go for the newest model when I upgrade. I find some of the older models are less expensive plus any issues have already been discovered and resolved.

@Ali 🐝 Anani, Brand Ambassador @beBee, when one is traveling, it can be difficult to shop smart. It's the thought that counts in many cases and/or it's nice to have a token souvenir from places visited.

I've made my share of mistakes in my purchases, which is why I tend to go back to what I feel is reliable. As you mentioned in your comment to @CityVP 🐝 Manjit, self-organization is a way to get us on the right path.

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This is reminds me of a experiment I read. It studied the brain activity when making chooses. The first group had a choice, "Vanilla or Chocolate?" The second group of people had the a choice, "Pick one Flavor from Baskin Robins."
The finding of this study the second group were less satisfied with their decision because they more were thinking about all the other choices and possible outcomes.

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#33 Spot on my friend @Zacharias 🐝 Voulgaris. In my buzz "Guess the missing P" I determined it as passion for the customer. Passion means convenience and freedom when to upgrade at a suitable time. You are spot on and I enjoyed your comment because it addresses the core of the issue.
Many banks offered options for customers that even the banks' employees didn't fully understand. That is why some banks started a modular system with basic needs and options of the luxurious additions. It is the customer that shall decide.

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Fascinating article, that makes the choice or reading it a no-brainer! Regarding the companies' role on consumer choice, I'd like to add that although it's crucial to offer fewer choices (esp. in domains where the average consumer doesn't have the required expertise, such as electronics), it's equally important to offer the right choices. In my experience, the Linux-based operating systems have won the game (even if their competitors haven't realized it yet!) because they respect their users by offering them the options that matter. At the end of the day, no one cares if there is the option of this or the other silly sound for the error notifications but they will care about whether they can bypass the updates or postpone them to a more convenient time, something that some operating systems still haven't figured out somehow! Same goes with other products, such as smartphones, where the choice of being able to use the same phone for more than 2 years is something that a certain company has forgotten or doesn't really value, as it practically forces its users to upgrade sooner rather than later.

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#31 Great comment yours is dear @Franci🐝Eugenia Hoffman, beBee Brand Ambassador. You do have a process for selecting. This makes life easier for you. This is evident from the way you buy books on Amazpn to the way you choose lipsticks. What is consistent with what I said
is your tendency to go with your previous experiences in selecting a product such as a lipstick, excluding red ones.
I must admit I make life difficult for me. When I travel and buy a perfume from the free zone in an airport I tend to try new ones first. Sometimes I prefer a new perfume and other times I buy the an old one. I tend to but small-sized packages because I might find a better perfume next time so that I don't get stuck with what I bought before.

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Too many choices are overwhelming. Amazon is my go-to, however, I don't use their site to browse. I use their site with the intent to buy what I need. I find it easy to navigate by utilizing the categories and reading reviews. I write reviews and I read reviews. Plus, there is a record of my orders, which helps for future choices.

Where ever there are choices, I look for clarity whether I am purchasing an item or ordering from a menu. Also, categorizing items is a must. It's in the merchants best interest to provide their customers with easy selection processes.

Something I read, not too long ago, was there are thousands of red lipstick colors. So I was curious and googled red lipstick! I was overwhelmed just looking at the colors from only one manufacturer! Sooo glad I don't wear red lipstick.

I agree with “revert back to type” and that we tend to go with what we are familiar with. I tend to go with products I know are reliable rather than try something new.

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