The Integration of Two Spanish Experiences
I find that the concept of beBee may be best explained by a metaphor extracted from another Spanish experience. The concept of specialized hives becomes very clear with the example of Spanish digital start-up Mylibreto offers advanced widgets to help publishers promote titles online, while offering analytics and sales data. Fernando Fominaya noticed that he was reading less books than before, in an era when anything you need to know is just one click away on a search engine. This is because there were no guides to bees (readers) to find the flowers (books) they look for and that the accessibility to the nectar was difficult. The challenge was to establish a hive for book readers that is accessible, rich in nectar of the quality the bees (readers) demand and helps the bees scouts (book reviewers and content writers) to find. The publishing of just scattered book covers over the web meant that weren't enough nectar available for the readers to visit and even the nectar wasn't the quality the readers (bees) demanded.
The soil that suits the idea seed is blogs as determined by Myliberto. It approaches key book blogs on subjects related to their catalogue and offers them a series of librettos (scripts) related to the blog’s subject, which are embedded on the website and link directly to the book’s e-retailer. With this affiliate marketing strategy blogs benefit from the widgets on two sides: they earn a percentage of the book´s sale for every sale done from the libretos; and also improve their organic positioning in search engines. There is a symbiotic relationship between the bees (readers) and the flowers (books), and this makes this relationship more of an ongoing one.
This is the beauty of beBee. It allows a great degree of freedom in establishing hives with creative ideas that would make beBee a land of creativity. The idea of establishing a "books hive" as discussed above opens the minds to the great possibilities of establishing other hives with definite niches.
Good idea seed falling in well-prepared soil (books hive) in a favorable environment to produce a flower with the nectar that invites the bees (readers) to the flower. The fragrant signal (widget) guides the bee to the content (soil) to decide if the book (flower) is accessible and that it has the fragrance the bee (reader) favors. The more similar books (flowers) there are, the more a scouting bee shall be willing to do a wiggling dance so that similar bees (potential readers) would join. More bees shall require more of same flowers so that they may have enough supplies of nectar. Bees don't change type of flowers easily. The soil (hive) must be kept in good conditions so that more seeds (comments and content) may fall and new flowers of same quality may grow and bees may stay longer.
I believe the reader-book example above serves as a great guide for establishing the concepts of new hives and that beBee Team should benefit from this buzz in explaining more the importance of niche hives and the thinking required before their establishing.
I dedicate this post to Franci Eugenia Hoffman who is doing a great job writing on mini hives and highlighting their value.
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التعليقات
Ali Anani
منذ 7 سنوات #32
This is very timely comment Sara Sara Jacobovici as I have just joined newly-established hive "Only Humans Tell Stories". I am sure what applies to the idea of books hive applies to yours as well. Soon, the story of newly-established hives must be told. Thank you Sara for your appreciation.
Sara Jacobovici
منذ 7 سنوات #31
Ali Anani
منذ 7 سنوات #30
Ali Anani
منذ 7 سنوات #29
You "caught" me with my "quote" Anees Zaidi
Ali Anani
منذ 7 سنوات #28
That is my conclusion Anees Zaidi
Ali Anani
منذ 7 سنوات #27
Ali Anani
منذ 7 سنوات #26
I ask indirectly . For example, do you know of any body who would help me understand this topic? It also depends on the strength of relations and the stronger it is, the more direct I can be
Ali Anani
منذ 7 سنوات #25
I wouldn't feel embarrassed to ask . There is a saying "if you don't ask then you get no answer". I would rather get an answer than staying in the dark. It boils down o how we ask and the words we use. Do you agree?
Ali Anani
منذ 7 سنوات #24
Dear Anees Zaidi has responded to your comment, but with all honesty I shall read it only after posting this comment.
Ali Anani
منذ 7 سنوات #23
I love your drops of honey dear
Ali Anani
منذ 7 سنوات #22
Who should make the first move? This is the buzz I am writing now and part of which shall be your great thoughts here.
Ali Anani
منذ 7 سنوات #21
Dear Qamar Ali Khan- this discussion has inspired a new buzz idea, which I am sharing with you soon.
Ali Anani
منذ 7 سنوات #20
Isecond your invitation . May be this discussion shall develop into an e-book and participants may co-author it. I applaud you for extending this invitation.
Qamar Ali Khan
منذ 7 سنوات #19
Qamar Ali Khan
منذ 7 سنوات #18
Ali Anani
منذ 7 سنوات #17
I believe so dear Anees Anees Zaidi- the bees have to find their nectar and the flowers have to receive them with fragrance and open arms to their nectar.
Ali Anani
منذ 7 سنوات #16
Dear Anees Zaidi- just to be perfectly honest I am unaware of most hives. I don't think of the location deliberately because I know where most of my readers come from. I think also it depends on our versatility. For example, I love reading poetry occasionally, psychology and fields not related to me. It is difficult to tell which hive I am writing to because some buzzes are relevant to more than one. But, there are authors who are more disciplined and focus their writing on one topic. They are like a real bee that visits one type of flowers only. For them writing for a certain hive is not much trouble.
Ali Anani
منذ 7 سنوات #15
Ali Anani
منذ 7 سنوات #14
Dear Anees Zaidi- I experienced exactly the same while in Italy. We saw a soldier and my family or I could tell whether this was a living man. His eyes were literally frozen and motionless. It took about fifteen minutes to realize he was a human being. What we write is a statue unless we make of what we write a living story. One that has its eyes moving, discovering, sensing, bewildering or whatever..
Ali Anani
منذ 7 سنوات #13
As much as I liked your response Anna Valadzko
Anna Valadzko
منذ 7 سنوات #12
Ali Anani
منذ 7 سنوات #11
Location, location, location- this golden rule seems to apply in locating our buzzes in the right hives. I enjoyed therefore your comment in which you wrote "I suggest something different., and this is not only for long-form posts. We should know the spirit of hives and identify every hive in terms of its importance and relevance. We should write for hives, not use the hives to fit our writings. I'm sure you're getting my point. This will bring a uniqueness to beBee. I have no doubt beBee philosophy is correct in this direction, but it is up to the bees to find the appropriate hive for their contributions.
Qamar Ali Khan
منذ 7 سنوات #10
Ali Anani
منذ 7 سنوات #9
Yes, William William King and I enjoyed your description of "evolving symbiotic relationship". That is a great expression to build on
Ali Anani
منذ 7 سنوات #8
Beautiful contribution this is Mohammed Sultan. I believe the concept extends to whether w are buying a book or whatever else. Assuming a hive is a book what applies to a book applies to a hive. For a hive to attract members it has to match the same criteria as you did in your absorbing comment. Love great feedback as yours
Bill Stankiewicz
منذ 7 سنوات #7
Ali Anani
منذ 7 سنوات #6
Thank you dear Anees Zaidi and I shall defer responding till I hear more from you knowing that what you say shall be of immense value. Ramadan Mubarak
Ali Anani
منذ 7 سنوات #5
- I am mesmerized by your poetic comment. Not all poetic, but also nostalgic. The paradox of aiming for less number of hives and ending up in joining more hives shows that hives have fuzzy boundaries and the more we dig, the more we shall find. The aroma of your comment is so touchy that I am enjoying it while writing this response.
Ali Anani
منذ 7 سنوات #4
It is an honor to dedicate a post that is of some value to you Franci Eugenia Hoffman. I honestly feel and in fact urge readers to think of the proposed strategic model on how to establish hives with purpose, and make the hive worthy. Thank you for your appreciation and sharing.
Ali Anani
منذ 7 سنوات #3
Ali Anani
منذ 7 سنوات #2
Thanks are due to you Juan Juan Imaz
Ali Anani
منذ 7 سنوات #1
Thank you debasish majumderh