Ali Anani en beBee in English, Human Resources Professionals, Business 9/11/2016 · 2 min de lectura · 4,2K

Trees Development as Metaphors for Business Development

Trees Development as Metaphors for Business Development

Trees development serve as a great metaphor for business development- only if we have a clear definition of what trees development is and what business development means. It is amazing that even what makes a tree definition is still undecided; in consequence trees development is even less defined. Business development lacks also a precise definition. Just ask few experts what business development means and prepare yourself for surprises. Paradoxically, and in spite of these hurdles I find that trees development offers a great metaphor to understanding business development.

I find this definition of business development by Scott Pollack quite satisfying "Business development is the creation of long-term value for an organization from customers, markets, and relationships". It is the interactions of these factors that create opportunities of for businesses to develop. Customers are the main source of cash for any business. Identifying opportunities to reach new customers by entering into new markets is one important doorway to unchaining sustained value. Rooting, growing, and leveraging relationships that are based on trust, respect, and a mutual appreciation of each other’s value is fundamental to enabling the flow of value for the long-term. Harvard Business Reviews published a different perspective on the levels of business development, which I summarized in the figure below.

No business can achieve business development unless it provides an environment where people want to work. Likewise; trees development aims at providing an environment where people want to live and work. Business development adds value and trees add value as well. Young trees are important as these will become the visually momentous trees of the future. The three levels of business development comprising sales levels, products level and corporation level may be likened to the three levels of a tree: the roots, stems, and leaves.

Like sales people trying to generate revenue for a business, the roots branch and spread out widely; they serve to anchor the tree and extract moisture and nutrients from the soil.

Trees develop using different strategies as dictated by their environment. Trees in tropical forests behave in a completely different fashion than trees in the other extreme of arid areas. Roots seek nutrients and partnerships, but change their shape, depth, affiliations with fungi to increase their survival in such areas. Roots search for the rare sources- water and nutrients. Development with adaptation is a must. How trees adapt to their environment should serve as guide for business development and adaptation. The key points here, I repeat, are development and adaption.

Development and adaptation should form a symbiotic relationship for a business to survive. In respect of my beBee shirt, thanks to Javier beBee and the beBee Team who presented me with it, I give an example of a Spanish bayonet plant. The Spanish bayonet is said to be "fire adapted;" that is, it grows and spread vigorously after wildfires. Young leaves (product) stand erect whereas the older leaves point downwards and the oldest leaves wither and turn brown. Is this a suitable strategy for businesses operating I arid-like environments?


                                                                  Spanish bayonet plant

The three parts of the tree talk to each other. They may all adapt, or may adapt preferentially. Trees use a myriad of strategies to cope with the environment to allow for trees to develop. Adaptations serve development and are done for a reason.
In my next buzz I shall cover strategies of trees to develop and adapt and their applicability to our personal development, family development, and social development and even to beBee development.
I hope you stay tuned.

Ali Anani 14/11/2016 · #48

#47 Not as kind as your arrange your words into passion @DILMA BALBI -Contratos e Gestão

+2 +2

#40 You know to arrange words in a sentence resulting kindness.. thanks professor

+3 +3
Ali Anani 13/11/2016 · #46

#45 Yes, and I fully agree with your comment @Deb Lange. YOur writing "I imagine that the more we see ourselves as nature, and learn from nature herself, the better our strategies will be for how to live together in this beautiful world" is powerfully true and is in full accordance with the examples I am covering in my next buzz.

+2 +2
Deb🐝 Lange 13/11/2016 · #45

Nature is so good at adapting to the environment. Humans have worked hard at making things from nature as if we are not nature. Now that the tide is turning and we are returning to a sense that we are nature, I imagine that nature will provide both metaphors and real strategies to mimic and adapt ourselves. (biomimicry) I imagine that the more we see ourselves as nature, and learn from nature herself, the better our strategies will be for how to live together in this beautiful world.

+3 +3
Ali Anani 13/11/2016 · #44

#42 Ys, dear @Praveen Raj Gullepalli and I am in full agreement with your solid and integrated comment.

+2 +2
Ali Anani 13/11/2016 · #43

#41 Dear sister @Irene Hackett- yes, I agree with you " And as trees must adapt to the changes around them, adaptation to a changing market in the business world is critical". This is part of how trees develop and should also be part of how a business grows. Without adaptation growth shall be ill-sided. I hope my next buzz will show this more clearly.

+3 +3
Praveen Raj Gullepalli 13/11/2016 · #42

A terrific analogy dear Ali. Nature and human life are so connected! A what a great teacher nature is! From the worker bees to the army ants, from the formation flying of migratory birds to the schools of fish swimming in unison...endless are the lessons and the chapters. The Tree as a Teacher is a great chapter indeed! Thank you for sharing.

+3 +3
Irene Hackett 13/11/2016 · #41

Dear brother @Ali Anani, you are the master in the discussion of trees and their likeness to human nature, to mankind. And now - to business development, how creative! In my mind business development is a fancy word for sales. More complex perhaps than an individual sales position, business development grows business value to the customer base and to the industry at large. And as trees must adapt to the changes around them, adaptation to a changing market in the business world is critical - Netflix is a good example of adaptation to market change. I like your analogy regarding environment: "Trees develop using different strategies as dictated by their environment." A Company's environment will dictate whether it's development will progress and expand or be squelched. Looking forward to your next buzz, as always :-)

+4 +4