Ali Anani

منذ 6 سنوات · 2 دقائق وقت القراءة · ~10 ·

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We are to what we dissociate and associate

We are to what we dissociate and associate

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Some comments are truly mind-boggling. In his comment #39 on my previous buzz CityVP Manjit wroteNow knowing that water is a major part of my constitution, I prefer changing a part of that metaphor to ions. So we have positive and negative ions. That takes me away from sun metaphors or water metaphors and takes me to breath”. We are what we dissociate to and what our dissociates produce. This idea kept alive in my mind.

Dissociation in chemistry and biochemistry is a general process in which molecules (or ionic compounds such as salts, or complexes) separate or split into smaller particles such as atoms, ions or radicals, usually in a reversible manner. This is the only consideration? No, and I find that how we cluster with others is at least equally significant. We human tend to form clusters (groups) of different shapes and functions. We talk about groupthink in which we tend to follow the group for it entails lowered risk and more feelings of safety, which is a basic human need.

Human clusters on social networks have certain characteristics. For example, The 6 Types of Social Clusters on Twitter | Social Media Marketing consist of the following clusters:

Polarized Crowd: Pew found polarized discussions feature two big and dense groups that have few connections/interactions with each other. The topics being discussed are often divisive and/or political. Even if the groups are focused on the same topic, there is little crossover.

Tight Crowd: These types of groups are characterized primarily by conversations among a number of highly interconnected people with few outside participants.

Brand Clusters: These groups occur when disconnected people comment on well-known products, services, or subjects (such as celebrities) on Twitter.

Community Clusters: This structure emerges when popular topics develop multiple smaller groups, which often form around a few hubs, each with its own audience, influencers, and sources of information.

Broadcast Network: This is the hub-and-spoke structure where Twitter commentary from well-known outlets and pundits is repeated by others.

Support Network: This occurs in situations when businesses tackle customer issues around their products and services.

Research has identified a few common requirements that contribute to recognition of a group: interdependence, social interaction, perception as a group, commonality of purpose, and favoritism.There are both positive and negative implications of group influence on individual behavior. This influence is useful in the context of work and team settings. Not only when we dissociate we produce positive and negative ions; but also, we do the same when we make groups. This takes me back to the above-mentioned comment of CityVP Manjit Are the negative groups the energizer for human societies? In the group, members are likely to make riskier decisions as the shared risk makes the individual risk seem to be less. Skewed behaviors may result from associations.

We humans aren’t the only ones to make clusters. Atoms and molecules tend to do the same. Water in our bodies tend to form molecular clusters. In chemistry a water cluster is a discrete hydrogen bonded assembly or cluster of molecules of water.

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                                                                             Image source- Wikepedia

Metals for clusters as well. Exceptionally outstanding clusters are those clusters with the protons and inner-shell electrons of all the cluster’s atoms are smeared out into a continuous, attractive background, while the valence, or outer-shell, electrons are delocalized (i.e., shared among all atoms in the cluster). Interesting here is that the sharing of the negative electrons that lead to stabilization. Can we human make negative ideas a source of stabilization for us?

Amazing is the similarity of the water clustering like a ball is also common in metals.

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We human tend to cluster in different hives how to upgrade our clusters and social interactions from the water running in our bodies to improve our behavior.


التعليقات

Ali Anani

منذ 6 سنوات #22

#24
At least your comments are far fro Kardashians

Ali Anani

منذ 6 سنوات #21

#23
Thank you dear Debasish Majumder for all your support

Pascal Derrien

منذ 6 سنوات #20

Substance is key the other parameters are academic or purely cosmetic which means you can belong to clusters highly charged or even confrontational but as long as there is substance that's OK me thinks, the rest is for the Kardahsians....

Debasish Majumder

منذ 6 سنوات #19

Positives are available in clusters and negetives shared! Great metaphor sir Ali \ud83d\udc1d Anani, Brand Ambassador @beBee! Enjoyed read and shared. Tha nk you for the buzz sir.

Ali Anani

منذ 6 سنوات #18

#21
I am flattered by your comment and its depth Numo Quest. I fully agree with you. I am preparing a buzz on social marketing and how commercial marketing concepts are extended to affect changes in society. WE are going commercial. Yes, as the cars passing Amman's streets selling gas cylinders and shouting to draw attention so do some leaders. The question is how many leaders are truly natural? That you keep your authenticity in groups is great, but the reality is thhat most people fail to do the same. There are different reasons for this and I might tackle this issue in a dedicated buzz soon. I do thank you for writing such an illuminating comment.

Ali Anani

منذ 6 سنوات #17

#19
The keywords for me in your response are "Purpose implies responsibility/ownership". Purpose ownership to abide by it is the key to success. Emotionally-charged purpose is part pf thee purpose when we own it and is not imposed on us. I believe that feeling strongly the purpose and owning it are the catalysts for productive leadership.

Harvey Lloyd

منذ 6 سنوات #16

#17
#18 yes i agree. Popularity in the emotional arena seems to carry the day. But it is much harder for it to carry the year. Purpose gives us the electric fence to our emotions. I struggle immensely within leadership. Many of my younger managers and leaders are not accustomed to purpose driven execution. They really do want to experience the emotional aspects of the journey. To this i somewhat agree. But there are limits to this concept. When we enter change management, which seems to be a constant these days, we draw from experience, experts and present need to develop a purpose that reinforces the why. Certainly engagement is an aspect, but the engagement has to render the purpose. One thing i have recognised in a new frontier for myself is that purpose also stands as an accountability partner. This performance anxiety is not well received. Purpose implies responsibility/ownership + the need for execution that exposes us to critical data of pass/fail. Yes i watch the cheerleader/fear style leadership that blows the balloons and engages staff in the manner of emotional high stakes that can never truly come to fruition. If you can deliver the purpose in a reasonable time then more power to you. But more often than not, mitigating circumstances tend to push the purpose far beyond the limits of the emotional engagement. Vince Lombardi was a tough football coach that kept the purpose simple, drove it emotionally hard and succeeded. But his purpose was easily executable.

Ali Anani

منذ 6 سنوات #15

#16
Harvey Lloyd- we start to think similarly my friend. I responded to your first comment before reading this one. Interestingly, both of us used soccer as an example. I agree with you. As in this comment and the previous one you mention that alignment need energy to keep. Surely, because alignment is an orderly state and is in the opposite direction of entropy. Purpose acts as an attractor for aligning, if deviated from misalignment shall prevail. Losing purpose is costly and leads to chaos instead of self-organizing. As for your writing "Groups that are built on emotional marketing tend to not be successful unless they are able to accomplish the purpose within a given time frame". This is a buzz on its own my friend.

Ali Anani

منذ 6 سنوات #14

#15
Harvey Lloyd- when a originator pulls emotionally people to join him/her new forces appear such as the force of leadership as you highlighted in your comment. The leader has now the bond to his idea and the bond to his emerging leadership power. Eventually, the new force wins. This happens in the political domain. A leader with strong call for freedom attracts huge followers and all of a sudden the leader becomes a dictator. Recently, George Weah was declared to become Liberia's president. The emotional bond between him and and people through emotional bonding being a football star has led many to follow him. It shall be interesting what shall happen next. You make me wonder.

Harvey Lloyd

منذ 6 سنوات #13

A follow up comment would be to look at the fall out of emotional engagement over time. Emotions that we align with require energy and constant escalation to get the same feelings of comradery back. We see emotional groups form and fade on a consistent basis. IMHO this is due to no finish. Sociology styled professionals have looked at soccer and determined that each time the ball nears the opponents goal we get amped up and left at the altar of no score. This constant build up with no release is at the heart of some of the aggressive behaviours associated with fans. Basketball being one of the more favored emotional outcomes. Ball moves down court score no score and we move to the other end. Groups that are built on emotional marketing tend to not be successful unless they are able to accomplish the purpose within a given time frame. Leaders would be wise to choose emotional engagement sparingly as it establishes a path of great force but this force requires lots of energy and an exit, usually the purpose being met. Entropy is the nemesis of emotional marketing. Great thoughts and the irony derived from the research and post is amazing. Thanks for your deep thoughts and insights. They bring great discussion and challenging comments/thoughts.

Harvey Lloyd

منذ 6 سنوات #12

"commonality of purpose" There is some irony within your post. The science of sociology would dictate the accuracy of your post as review and segment groups. The irony is that in doing this we also find that the basis of the group identification was emotional attachment. The quote of purpose is what further brought my thoughts to the irony. We usually associate purpose with outcomes. But purpose in joining groups is not always purposeful. We, as in the groups you delineate, need emotional bonds like atoms require their bonds to align with other atoms and form purposeful objects, energy or chemicals. If we establish that a employee wants better lighting in the facility and begins a campaign of getting others to join in the campaign we first see the emotional attachment marketing. Now keep in mind that the purpose is to get better lighting in the facility. But as folks join emotionally the originator begins to enjoy the leadership role that the emotional attachment to better lighting has caused. Somewhere along the way the purpose is lost and now we just have group think without a purpose. I left several details of linear happenings for brevity. But there were several ways to get better lighting from a professional perspective, gather, data, insight from others and presentation of "why" it's important to have better lighting and how it may impact the bottom line. But after this campaign you only have a job well done. So as we look to groups for fulfillment we need to insure we don't lose track of why we joined. The purpose.

Ali Anani

منذ 6 سنوات #11

#13
May be I should consider writing a buzz on my typos typing on my phone. This shall be embarrassing.

Lisa Gallagher

منذ 6 سنوات #10

#12
Sorry for the typos, I'm not great at typing on my phone ;-) Great analogy derby teams/political parties!

Ali Anani

منذ 6 سنوات #9

#11
I hope your new year is great Lisa \ud83d\udc1d Gallagher and that it shall be full of joy and travelling to great places. Yes, polarization is a very dangerous path. I always give example of soccer clubs. In derby matches people polarize for one team blindly. Sometimes political parties are the derby teams.

Lisa Gallagher

منذ 6 سنوات #8

Since our political system is quite the object of discussion, I'd like to add that group think is very dangerous when it comes to our country. Partisan Politics are worse now than I've every seen causing extreme polarization and I wish there was a logical answer. Hope you are doing well Ali \ud83d\udc1d Anani, Brand Ambassador @beBee, though provoking article.

Ali Anani

منذ 6 سنوات #7

#9
Great understanding of the idea Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador. You remind me of the bees and how they choose a beehive. Not to allow for "groupthink" decisions the bees express different views and have a functional decision-making process. We may learn from nature how to escape going down the wrong path due to the blind following tendency in groups.

Ali Anani

منذ 6 سنوات #6

#5
Thank you my friend Tausif Mundrawala for being so generous in your appraisal. I believe the breathing period between reading a comment and responding to it is what makes beBee a special place. You see we are not acting as followers and leaders of opinion. What we are doing is that we spark each others mind to new realities.

Ali Anani

منذ 6 سنوات #5

#4
I know this for fact now that every comment you write is a source of inspiration for me for generating challenging ideas my dear CityVP \ud83d\udc1d Manjit. It is the case with this comment. I shall defer my detailed response because I have to firm up the new ideas that sweep my mind right now. The song and the conclusions you draw from it mesmerized me for the moment. I shall be back with a more responsive comment.

CityVP Manjit

منذ 6 سنوات #4

The one question that has a clear and present answer is where you ask Can we human make negative ideas a source of stabilization for us? For sure that is the central conditioning of media. The metaphors of science take us down a road which is far more challenging to think and the groupthink phenomena tells us that difficult or challenging thinking exacts a price because it takes more energy to think that way. So it is our social glue (of which Twitter) is one of the great examples leaves us looking for commonalities and conditioning. Those that are more artistic allow their art to make this commentary known and even if the artist makes it clear that such conditions exist, do we as a society take that as a cue to change. Hardly. The evidence for that is abundant that negative ideas have become a source of stabilization for they stabilize a society from thinking too much. Let me use the example of a R.E.M. song as an example. The song is Bad Day https://www.youtube.com/watch?v=Hyk-Vdd_Qrk As you watch it, does it not capture the reality of the news people watch, rather than the media that is more challenging. The song contains a challenging message about our collective habits with media, but it is not us who make the conscious choice - media companies understand that our very biology is predicated to the negative - that danger is what we pay attention to - and thus the media cycle or films we watch contain ample amounts of those sensations. Now, how many people will ask of this question the idea that "For every action, there is an equal and opposite reaction". It is only when society is pushed into some kind of impasse or moment of great reflection that we can count on reaction. How many people are really like Adam Wohl who can make abstractions between physics and the human condition see http://adamwohl.tumblr.com/post/978769995/newtons-laws-of-emotion Not many. You are one who can.

Ali Anani

منذ 6 سنوات #3

#2
I greatly appreciate your comment . This buzz was a big challenge to write and so I am pleased indeed with your comment.

Mohammed Abdul Jawad

منذ 6 سنوات #2

Truly, like chemical entities, we human beings, with manifold emotions, tendencies and traits tend to connect and disconnect. Ah, this is an excellent post that demands to be reread again and again.

Ali Anani

منذ 6 سنوات #1

CityVP \ud83d\udc1d Manjit- you are mentioned in this buzz

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