Anders Liu-Lindberg en Directors and Executives, Economists and Finance, Accountants Senior Finance Business Partner • Maersk Line A/S 7/11/2016 · 3 min de lectura · 4,4K

Why Transforming Finance Matters

Not long ago I finished my latest series about how the CFO can transform the finance function end to end with a specific step by step guide on how to do it. However, there’s a bigger question that needs to be answered and that’s WHY. Why does transforming finance matter? Sure there’s a cost element to it where you can benefit from labor arbitrage by offshoring to cheaper location or automation where robots replace your accountants like I wrote about with Dixie. But in the bigger scheme of things why does it really matter? To me, it’s about both the past and future of work that is work in finance. Prior to starting a career in finance, I had a short stint in HR as I found the people side of business quite interesting. I wrote about it some years ago and about why I decided to abandon a career in HR. The business/frontline/operations simply didn’t find HR interesting. Well, guess what, in many companies, the business doesn’t find finance interesting either.

Even accountants want to make a difference every day

So why is it that the business doesn’t find finance interesting? Perhaps because they work with a lot of numbers which no one outside finance understands how can make a difference for the company. So in this day and age, they’ll say

"Can’t we just automate it like Dixie does? Do we even need finance anymore?"

So there it is, at the brink of extinction, finance has to find the answer and justification for its existence. That’s why transforming finance matters. We need to find the answer to why the business needs people in finance. It’s simple really. The people in finance need to make a difference for the business. They need to add value to the company and help business managers achieve their objectives and be successful in their own right. If you look around and ask the accountant closest to you (s)he will say (s)he really wants to make this difference. In fact, all accountants ever wanted was to make a difference for the company by producing high-quality numbers and insightful analyses that could help the business make better decisions.

Not everyone can be a business partner

Now comes the hard part. How do finance and accountants add value to the company? I’ve written numerous posts about finance business partnering and the value-adding element of finance however not all accountants can be finance business partners or the like. It requires a completely different skillset and they might not even like it. This is where the future of work comes in. What does an accountant that can’t become a business partner do? Specialize? Run backwards to other companies that haven't transformed their finance function yet? Disrupt their careers and do something completely different? I don’t have the answer but that’s the second answer to why transforming finance matters. We need to find an answer for those that can’t transition to the future of finance. Like in previous revolutions in the workplace, people have always found something else to do but isn’t better to have an idea about what that something is before reality hits you hard on?

So I’m asking you dear network. What’s the future for accountants? Some find answers in the specialisation path but that won’t work for all. Others will run to companies that are further behind on the transformation journey but they can’t hide forever. Maybe they’ll make it to retirement but accounting education hasn’t really chan