On which social network to BeBee?
The world is changing daily. Jobs come and jobs go. New professions and expertise required. Everything is changing so fast that people either adapt and enjoy the ride, or perish. Social networks is a huge milestone in life, in marketing campaigns and in ideas spreading. Hell, we can say it's a new TV/newspaper of our time. So if you are not on social (I know you are if you are reading this, but just a metaphoric phrase), you will be there.
It's just a matter of time when everyone will be registered on social media networks before getting the passport. If we go further, FaceBook is the biggest country in the world. China has 1 376 billion people when FB has more than 1,500 billion.
We already have a winner and that's a game changer. Meaning one network has more data and registered people than the country with the highest population in the world.
Whoever says that social networks are crap and they won't make it, doesn't see the bigger picture of the future. It erases the borders and shares information, helps people find love and job. It may treat you better than the government would.
And now let's take a look at representatives of the business world. The job is a huge part of everyone's life. We all do something to survive. Communicate and find new options. Surely those specialized networks were to come. And they did. LinkedIn has been there for some time now and it not only grew into a huge network and earned millions of dollars, it also took the leadership role for other business networks. It's been so for awhile. They got some great stuff like pulse attracting writers who can share their ideas and materials not standing in line to a popular magazine and being thrown out of the doors. So that was a great tool even though it's not in a company mission which is:
"Our mission is simple: To connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do."
BTW, for all who say: "I never got a job through linkedIn," - it's not their goal. We get exactly what's in their mission and it's good. Perhaps just not enough. Everything is measured through results. Even small ones. And lately, people started to understand that maybe their needs won't be satisfied on LinkedIn. And as you know it's always an opportunity.
BeBee arrived at the right time. LinkedIn lifecycle brought them to acquisition by Microsoft. "Welcome to the big investment world, guys". I was Microsoft employee so I know how they can do business. It's an amazing company, they do great stuff. But when it comes to investment, they easily cut everything that doesn't earn money. And it could be done by just letting things go in the product that's not that interesting. Focus goes to the most profitable assets.
I've had my goals when I first joined LinkedIn. Can't say they were as clear as now. I achieved what I wanted. I was featured for 17 times on pulse. I found many friends there. Shared a lot of amazing content. Went trough thousands of different articles. Never got hired through it, it's true. But it seems that people trust social networks more when they look for love than when they try to find employees. Just a funny comment that sometimes seems real:) I never pushed on that so it's obvious.
But lately, I've lost what I got used to getting. I worked hard on sharing great data to make the world a better place. That drives me. Many people do nothing for free. But that's not the case, "get the opportunity to spread something great, do it" - that's my call. After latest updates it was cut, so now people receive filtered info from major corporate players. It's just how it is. Not good or bad. Also, I noticed that fewer number of people are online there. Maybe people get hired and quit their social activity. Who knows. But it brought me to understanding that it is time to find some other place to share info. Ask and you shall receive. BeBee promo appeared in one of the newsfeeds. I came to check and saw some of my friends. Mostly from the same LinkedIn. "Let's see where it goes," I thought to myself. Now we are here in that new network and so far it's been a nice journey. Juan Imaz and Javier Camara Rica, President and CEO of BeBee. Well, I got to tell you, I know many people in the world. But never Jeff Weiner answered my message or wrote me one (btw, Jeff is a hired CEO, not the creator or owner of LinkedIn). So as never Mark Zuckerberg sent me a message on Facebook. Hell, even Bill Gates never sent me a message when I was a Microsoft Employee. BeBee's President and CEO are not bosses, they are leaders. People get in contact with new users of the network. Isn't that awesome? Real? And exactly as it should be?
I know that a great start is often more than 50% of the success. And BeBee is making an amazing start with everything they do. Let's see how this journey goes. Hop in, take your seats and will enjoy the ride together.