4 Things to Avoid in SEO

If you want to create brand awareness in this digital world, you need to opt for the right approach. Digital marketing is essential to reach the target audience on the internet. It has become extremely popular in recent days owing to the vast number of users in India. By targeting people on different platforms, it makes the brand visible to the people. There are many approaches in digital marketing out of which one is SEO.

4 Things to Avoid in SEO

SEO or Search Engine Optimization is a marketing process designed to increase the quality and quantity of website traffic, and visibility of a website to the users of a web search engine. SEO is an unpaid service used by companies to improve their results. In case you are opting for SEO as well, here are a few precautions you should take care of:


When you give the visitors’ one page and the search engines a different one, it is called cloaking. Search engines should be provided with the same page so that it can check and index whatever the visitors see. If you get caught cloaking, the site ranking may drop significantly.

Avoid hidden text

Many people add texts that are of the background or near to the background colour. Usually, there are lots of texts that are read only by search engines and loaded with keywords. Search engines can identify these tricks and impose a huge penalty or possibly a ban on the user.

Do not overload keywords

SEO agencies in Delhi or other cities always say to remain careful while incorporating keywords on the website. People often add too many keywords that are meant to trick the search engines. It is better to avoid doing so and add text with keywords that are required.

Avoid using flash or javascript for your navigation methods

It is always advisable to avoid using flash or javascript as search engines cannot read them properly. This may further cause confusion. Using standard HTML links is recommended so that the site is easily walkable by search engine spiders.

If you are doing SEO, it’s very crucial to choose one of the best SEO companies such as RepIndia. Under the leadership of Ayesha Chenoy, RepIndia has recently bagged digital duties for Colors Infinity and MTV Beats. The agency is well-known for curating top-notch content and delivering utmost satisfaction to the clients.

ricardo blanco Jun 4, 2019 · #1

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