5 Essential tips for Good Online Reputation Management (ORM)
Online Reputation Management (ORM) is the process of executing strategies to create or influence the perception of the public about any entity on the internet. The public opinion about a person or a business largely depends on ORM practices. Several companies or businessmen who cannot find the time to manage such activities hire ORM services in India offered by the best industry professionals and companies. One of its main purposes is to deter negative opinion from impacting sales and reputation. What makes things worse is when the concerned company or induvial is unaware of the public opinion. Here are a few tips to improve/maintain your online reputation management:
1. Be aware of your reputation
The first thing you should know is what the perception of the brand is online. You should have a deep understanding of what people are saying about your brand and if that shapes the public opinion even at a small scale. Reputable agencies providing ORM services in Delhi and other metro cities have tools that can help you manage your or your company’s image comprehensively. You may also set up Google Alerts to monitor the posts about you or your company.
2. Update the website and social media platforms
Search results make all the difference and you need the platforms that represent you to be relevant and up-to-date. Update your website and all social media pages regularly so that you don’t fall back in the swarm of competition. Your social media strategy must be renewed periodically, and the website content must be updated. Google has advanced tools that ensure that the relevant brands rank higher.
3. Deal smartly with bad press
Even if you are tempted to respond to negative press or a PR disaster immediately, it is better to wait and watch how things unfold. Sometimes, the rumors or issues are quashed without your interference. Also, keep calm and issue a statement stating that whatever can be done is being done. There is absolutely no point in taking the bait offered by the detractors. Gather all the information before you start responding. Whatever you do, don’t respond right away; take some time.
4. Own up to your mistakes
Everyone makes mistakes every now and then. The bigger problem is when they don’t own up to them. Take a bold step by admitting your mistake and do whatever you can to fix them. It is always possible to redeem yourself instead of being stubborn about it. You don’t have to go into details but be frank and give a brief on how you will fix it. Pursuing it further only makes matters worse translating into poor online reputation.
5. Build relationships with your audience and customers
While there will always be naysayers, you need to have good customers and a positive image among your audience to vouch for you indirectly. ORM helps in reaching out to them and influencing what they think about you or your brand. This helps your image without putting in too much effort since your customers fight your battle.