Is LinkedIn Trying to Kill Groups? They couldn't succeed more if they tried
I have been managing and owning LinkedIn Groups for over 8 years. Up until Friday, I managed and/or owned 24 LinkedIn Groups. I am left as the proud owner of 6 LinkedIn Groups. I will be managing 5 actively and I am trying to migrate one of them to beBee.
I am in the process of tying up final loose ends for 16 of them. As part of that process, I just took a look at my groups. Take a look at yours. Go ahead and take a look at yours? You'll find them at:
https://www.linkedin.com/groups/my-groups
Here are 40 of my groups. Notice anything?
In this snapshot of 40 of the groups I belong to, nothing much is happening.
No new discussions and, in the groups to which I still have access to group management tools, there are hardly any requests to join. Think I am exaggerating? Here are the next 20.
I recently shared these tips for LinkedIn Group leaders who are interested in breathing new life into dying groups.
- Do I keep trying or pull the plug now?
- Is LinkedIn planning to shutter groups as soon as the new interface has been rolled out to all members?
- Removal of notifications to members (unless someone tags you or comments on a "Conversation" you have started).
- Broken announcement tools.
If you click on Send an Announcement, the LinkedIn system will indicate to how many people it has sent the announcement.
In test after test and group after group, even in groups that have been set up for highly enthusiastic Group Owners, Managers, and Moderators, the pattern is clear. People simply aren't receiving the announcement.
I opened a trouble ticket over a month ago for some of my groups and nothing has been fixed.
- Members not being proactive.
- Members not posting content to stimulate discussion.
What Can Group Owners do?
- Share links to your announcements and hot topics in your group in your Linkedin Status updates, through Twitter, and on beBee.
- Be honest with group members and ask them to check in regularly.
- Don't put all of your eggs in one basket.
Have a back-up plan. Don't just wait for an announcement that the end has come. Set up a back-up via an email list to keep members informed and also a beBee Hive, Facebook Group, or Google+ Group.
What Can Group Members do?
- Check in regularly.
- Participate in discussions
- Answer questions
- Post questions
- Add the group leaders to your network so that, if LinkedIn closes down groups, you'll be advised of any plans to move the group to a new platform.
Articles from Anne 🐝 Thornley-Brown, MBA
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Comments
Anne 🐝 Thornley-Brown, MBA
7 years ago #19
Anne 🐝 Thornley-Brown, MBA
7 years ago #18
Javier Cámara-Rica 🐝🇪🇸
7 years ago #17
Javier Cámara-Rica 🐝🇪🇸
7 years ago #16
Phil Friedman I can see beBee on third position for that search. Many thanks
Lisa Gallagher
7 years ago #15
Milos Djukic
7 years ago #14
Yes Javier \ud83d\udc1d beBee, that is very important.
Phil Friedman
7 years ago #13
@Javier \ud83d\udc1d beBee for perhaps hijacking the thread here, I have just one more question about beBee and ranking. If you Google "phil friedman yacht" multiple pages of entries are returned. Entries pertaining to my professional and business work completely fill the first three pages (except for one phony Pinterest page that has clearly been put up by one of the trolls with whom everyone who follows me on LinkedIn or beBee is familiar, for the express purpose of smearing my name and professional reputation) and my entries dominate the next five or so pages. https://www.google.com/?gws_rd=ssl#q=phil+friedman+yacht&start=0&* OK, so here's my question: On the first page, the entry from one of my own WordPress pages, Google+, and LinkedIn all rank higher than the beBee entry. Does Google assign an advantage to Google+ or to Blogger or its other Google-owned platforms? And if so, is there anything we, as beBee authors can do to offset that assignment of advantage? Thanks and cheers!
Lance 🐝 Scoular
7 years ago #12
Javier Cámara-Rica 🐝🇪🇸
7 years ago #11
Phil Friedman we are expecting to get the best rankings for hives and authors soon. Google loves beBee. Despite of existing others "Phil Friedman" your blog on beBee is starting to rank really great https://www.google.es/search?q=phil+friedman&oq=phil+friedman&aqs=chrome..69i57j0l3.6508j0j4&client=ms-android-samsung&sourceid=chrome-mobile&ie=UTF-8
Phil Friedman
7 years ago #10
Yes, Google "ranking" is important. https://www.google.com/?gws_rd=ssl#q=groups+on+linkedin:+the+beginning+of+the+end&* Indeed is there a way to somehow group articles on the same or similar themes together, in order to improve said Google rankings for beBee authors?
Anne 🐝 Thornley-Brown, MBA
7 years ago #9
It is a badly flawed strategy. Why would anyone pay for a platform that if full of glithces?
Anne 🐝 Thornley-Brown, MBA
7 years ago #8
That was fast. If I could just get them to do that for my own website. Yes, I agree social media organic reach is plummeting and I have spoken about that many times. That is why I started the B2B Bloggers Network. If we don't help ourselves, no one will help us.
Javier Cámara-Rica 🐝🇪🇸
7 years ago #7
Javier Cámara-Rica 🐝🇪🇸
7 years ago #6
David B. Grinberg
7 years ago #5
Per Phil Friedman and others -- I have likewise taken it upon myself to point out how beBee excels where LI fails. Here are two of my first beBee on Producer about about a year ago: https://www.bebee.com/producer/@dbgrinberg/user-engagement-satisfaction-bebee-beats-linkedin-in-landslide https://www.bebee.com/producer/@dbgrinberg/bebee-ready-to-swarm-north-america-with-affinity-social-networking You know that saying, great minds think alike (although I'm a bit lower on totem pole in that regard compared to you, Jim and John).
Javier Cámara-Rica 🐝🇪🇸
7 years ago #4
Ali Anani
7 years ago #3
David B. Grinberg
7 years ago #2
Phil Friedman
7 years ago #1