Anne 🐝 Thornley-Brown, MBA en LinkedIn, Social Media, Online Marketing President and Founder • Executive Oasis International 6/6/2017 · 2 min de lectura · 2,6K

Why the fuss about letting people know about your services....on social media?

Why the fuss about letting people know about your services....on social media?A Tempest in a Teapot....


This post is inspired by Matt Sanders' LinkedIn status update chastising people for contacting him with a sales offer and some of the comments on: 


First, I agree that we are all inundated with unwanted sales pitches. I agree with Matt that it is frustrating when someone you don't know pitches you out of the blue or a brand new contact sends you a sales offer as soon as you have given them permission to join your network. That is definitely spam and an abuse of a connection. 

I have already weighed in on:



The reaction to Jim Murray's post about his new business venture is disturbing on SO many levels. Jim has shared helpful tips and insights in 405 LinkedIn Publisher articles and  well over 100 beBee posts. (I stopped counting because there are so many.) Jim has GIVEN and given generously

I consider myself to be in the same boat. In addition to the blogs that I have written for clients, I have written more posts than I can count in 2 of my own blogs, HuffPost, the now defunct Event Coup, and as a guest blogger for other portals. I also managed a community of 17 LinkedIn Groups plus their 2 leadership groups for over 8  years. 

Jim and I are not alone. Perhaps people are under the mistaken notion that those who share content and manage groups on social media channels are paid for their contributions. In the examples I have provided of my work and Jim's work, many of our contributions are shared without compensation of any kind. Blog posts we write for clients are, of course, a different matter. I know that I  have tended to treat some of that work as a loss leader, hoping that the exposure would lead to business inquiries. It does not.

In an effort to encourage people to consider using the services of other members, during tough economic periods, I have created group discussions where members can share their services or let other members know about the services they require. I also set up 2 specific groups to encourage reciprocity. 


(I can't take credit for those. They were the brainchild of the community owner, Julius Solaris). 


When businesses engage on social media, it is not a hobby or something they do just for fun. The purpose of business social media channels is to build brand awareness, generate leads, and engage with clients. I weighed in on this in a blog post, and a presentation:





When I want to engage just for the sake of engaging or interact with friends and family, I do that off-line or through my personal Facebook and Twitter accounts.
 

So, what would one suggest to business owners The expectation in some corners seems to be that some people should always be giving and others should always be taking.

Newsflash: Businesses that don't generate business eventually go OUT of business.

There is a huge difference between spam and sharing information about one's services. After years of posting tips, advice, and content for free, I think that content producers have earned the right to share information about their services without being chastised.

What do you think?


Anne Thornley-Brown, MBA, is the President of Executive Oasis International, a consulting firm that specializes in the facilitation of executive retreats, meetings, and team building. In addition to her own blogs, Anne has also written for clients including Plan Your Meetings by MPI, EventMobi, Event Manager Blog, Meetings.net, Cvent, and Elite Meetings.


#62 Sorry Clare. Just seeing this now. With all due respects, business R.O.I. is about quantifying and measuring results.

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Claire L Cardwell 23/9/2017 · #62

@Anne 🐝 Thornley-Brown, MBA - I have found that my articles on my website and the relevant articles on social media have generated business over time as I've established more credibility. However it's not really something that I can quantify, initially I started writing architectural posts for two reasons a) because I am lazy and got tired of repeating myself and b) because I got sick of the 'secret squirrel' attitude that many others had regarding keeping the actual architectural process etc. a mystery! I do get a little bugged by sales people pitching me as soon as they are in my network, but they are just trying to do their job. I did however take Jim and Phil Friedman's advice a while back and put in a proper bio at the end of my pieces.

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xx xx 26/8/2017 · #61

Liberty is a wonderful thing.

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del me 23/7/2017 · #60

Good one, Anne, love the vid

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#56 Definitely, getting to know individuals on a personal level can lead to more opportunities. I agree with you @Praveen Raj Gullepalli and @Milos Djukic.

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Please let's stick to the topic. Thank you.

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Michael O'Neil 8/6/2017 · #57

#53 Javier it is two clicks, you have to open the email to then click on the link. What you are doing is duplication of the functionality that is available in the UI.
It really is just spam. LOL.

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Praveen Raj Gullepalli 8/6/2017 · #56

#1 Dear Peter, come to think of it, I have always looked at every Bee here as a Person first and a Professional next. It is the other way around on the other site. I have never seen more candid self-representations by individuals anywhere else than here. It never bothered me to see links or banners of self promotion at the end of producer posts by so many bees, including Jim and Phil, where the honey says - hey, this is me...what I am; and the self promotional links state - hey, this is where you could find me! beBee is more about personal branding that catalyses personal and professional growth than a platform promoting professional branding. If one manages to brand oneself personally in a successful mannner here, over a period of time it sure would create opportunities. I believe what P (Person or Pro) one presents first holds the key to a possible door of opportunity.

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