Five Things Executives Should Expect From Their Event Photographer
This post originally appeared on our agency's blog. See the original HERE.
Great photos of you delivering speeches are an excellent addition to your organization’s media kit and crucial for generating publicity. Therefore, it’s important to have high but realistic expectations of an in-house or freelance photographer.
Having regularly worked on both sides of the podium—as a speaker and as a professional event photographer—there are things each should know about the other’s role. Here are five tips on how photographers work, because the more you know the easier it will be to give and get your best shot.
A good event photographer will:
1. Take pictures only during the first few minutes of your speech. Most music venues let in the news media, but only for the first few songs. Event organizers don’t want photographers becoming a distraction throughout the show. It’s a classic phrase: “Three songs, no flash.”
A good photographer will let you start your speech for a moment before she starts shooting. This allows you to get comfortable at the lectern and establish rapport with your audience. Then the photographer will take pictures from various angles while trying not to draw attention to herself. Then, after a few minutes, she’ll quit. She’ll have what she needs. A good photographer doesn’t need to shoot pictures throughout the speech. It’s distracting. The reason it’s OK at the beginning is that people think, “Oh, there’s a photographer—this is indeed an important event.” This also amps up the excitement of the speaker finally getting up to speak. After the event, most people won’t even remember there was a photographer during the first portion of the speech.
2. Not use flash. There is no reason for a photographer to set off fireworks during your speech. In most cases, a flash turns the heads of the audience so they can find out where the strobe is coming from. It’s reasonable for you or your press agent to let the photographer know beforehand that you wish them to shoot without flash. If you know nothing about photography, you can sound knowledgeable by saying, “Please turn up your I-S-O so you don’t have to use flash.”
3. Deliver the best shots. Amateurs take lots of photos and show them all. A professional takes tons of photos and only shows a few. You’re hiring the ph