5 ways to Improve your client retention and decease cancellations.
1- Be Proactive – Stay involved with your client. Call before and after their installation. Conduct a quality assurance call to ensure that they are satisfied, do not just assume they are.
2- Periodic scheduled Follow Up – Stay in contact. Just because you have not heard from them, do not assume all is well. Create a plan and schedule to contact every client at a minimum of twice a year. This can be either a simple call and a direct mail piece. (Consider a Holiday or Birthday Card)
3- Monitor Activity – If you have an internal method that monitors and or tracks your client’s activity or usage, create a scheduled time to review the reports. This will enable you to determine whether or not they are utilizing your system or service, and quite possibly prevent a problem from continuing to occur.
4- Personal Inter