Anurag Harsh en IT - Information Technology, Social Media SVP & Author of 7 Books • Ziff Davis 15/11/2016 · 2 min de lectura · +500

Google Enters Your Home and Divides a Fragmented Market - Now What?

Google Enters Your Home and Divides a Fragmented Market - Now What?

Not everyone is comfortable with digital assistants. Apple’s Siri is largely underused, and the whole experience is awkward and clunky. Amazon's Alexa managed to change that. The hugely successful Echo, transformed the market. But Amazon now has competition. 


Google Knocks at Your Door

Google Home has entered the tech battle for your living room just in time for the holiday season. A voice-controlled smartphone speaker called Google Home will be available on November 4th for $129. The announcement will be of particular interest to those who bought one of Google's Chromecast dongles.


Anyone who embraced home automation will be able to integrate their Philips Hue lighting, Nest thermostat, and Samsung Smart Things and control their homes by merely speaking. Google friendly YouTube Music and Google Play Music will also be voice-controlled, in addition to Spotify, Pandora, and iHeart Radio.


Apple products (iTunes, Apple Watch) and Amazon products (Prime Video, Prime Music) are predictably absent.


Google Enters Your Home and Divides a Fragmented Market - Now What?


Google has considerable advantage over its competitors given advances in machine learning and nearly 20 years of personal data gathered. This is not to depreciate Amazon’s advantages: Amazon’s head start definitely caught other tech titans napping.


The real question is, Are you ready to have Goole Home at your beck and call, commanding it to play your favorite songs while you wash dishes or get ready for work? Before answering the question, consider some common issues raised against this technology.


Don't Tell Me How, Just Do It!

There is an unignorable argument that this l