Anurag Harsh en Directors and Executives, IT - Information Technology, Social Media SVP & Author of 7 Books • Ziff Davis 21/11/2016 · 2 min de lectura · 1,2K

Is Personalization More Dangerous Than Fake News?

Is Personalization More Dangerous Than Fake News?

Analysts infamously misjudged the outcome of the US presidential election. With the entire world watching in rapt interest, many are shell-shocked and still trying to make sense of exactly how the so-called “experts” got everything so wrong.

The Echo Chamber

An increasing distrust towards mainstream media is partly responsible for audiences seeking opinions and information on social media. Unfortunately, this method is vulnerable in a number of ways, as this election cycle revealed.

The social media sphere is dominated by click-bait posts and algorithms that heavily promote sensational stories that often re