Why Buying Movie Tickets on Facebook Could Be a Game Changer
The movie industry has not had a great summer. Even blockbusters appear to be in trouble. Audiences everywhere are starting to show signs of fatigue after being spoon-fed one too many sequels, remakes and superhero movies. One could be forgiven for thinking that Hollywood might be running out of ideas. However, I do wonder if we must bear some of the culpability for the slow decline of film viewership, especially given our ravenous craving for binge-watching TV shows instead of going to movie theaters.
Sitting in creaky usually uncomfortable chairs consuming overpriced popcorn as the glare of a patron’s smartphone screen annoys us has done little to help the problem. As a result Fandango, one of the biggest online movie ticket retailers, has thought of a plan to give the industry a much-needed shot in the arm.
Fandango and Facebook recently announced a deal that would enable Facebook users to buy tickets directly through a movie’s official page outside of Fandango's site and mobile app.
Millennials have been causing quite a stir across the entertainment industry for some time. Immersed in a culture of instant gratification, they usually avoid waiting to watch shows on traditional television and instead gravitate towards on-demand content online. The very notion that content is buried in multiple silos often tops their list of first world problems.
The biggest shift in attitudes and future trends is that nobody wants to use ten different mobile apps when it can all be searchable in one place. In some ways, the Fandango deal with Facebook is a watershed moment and one that will likely set the tone for other such handshakes.
When a new movie captures your attention while scrolling down the infamous Facebook news feed, you will now be able to hit the blue button "Buy tickets". The deal aims to lure the YouTube and Netflix generation away from their mobile screens and back into cinemas.
The initiative is adding simplicity to the process of purchasing tickets directly through Facebook and effortlessly enable social millennials to invite their friends to the same screening. With 680 million users connected to a Movie Page on Facebook, it seems that Fandango could be onto something.
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