The Future of App Development Is Multi-Experience
The recent trends of the market have shown that multi-experience is that cutting-edge technology which is going to change the face of mobile development. It is no secret that if a brand does not modernize according to the market’s priorities, it can lose tons of users. Before we jump into details on how multi-experience is the future of app development, let us formally introduce you with the term.What Is Multi-experience?
Instead of giving you a fancy definition, I would like to explain multi-experience development platforms or MXDPs in simpler words. Think of three brands you feel more connected to in daily life.
I’m sure you must have thought about the giants such as Apple, Samsung, Sony, etc. Now, think of the ways you connect with these brands. These must include mobile phones, desktops, laptops, smartwatches, etc. Here comes the part where MXDPs play their part. They help enterprises in building their applications that can be deployed across a variety of devices and platforms.
This means that you can get your favourite application on several devices. MXDPs has open doors to unlimited user interaction, giving brands more control over their digital experiences.
Because Multi-experience enables brands to modernize according to market needs. It has expanded the modes of interaction between the user and the industries. Get this, users like to access their data from every device they use. If the app is not available across several platforms, it will go down the ranking charts.
Enterprises have been looking for a way to strengthen their relationship with users and to streamline their digital experience across several platforms. MXDPs brought a very straightforward solution to this problem, allowing the users to interact with the enterprises through a wide variety of touchpoints including web browsers, smartwatches, smartphones, etc.
Most Common Enterprise Applications
All this buzz started when Gartner decided to conduct a survey which showed that as user application touchpoints such as web browser, apps, etc. increase in frequency, change in modalities and expand across several device types, the future of app development is going to be multi-experience.
According to Jason Wong, the research VP at Gartner, development platform vendors are expanding their value proposition beyond mobile apps and web development to meet user and industry demands. The result is the emergence of multi-experience development platforms, which are used in developing chat, voice, augmented reality and wearable experiences in support of the digital business.
Furthermore, the survey also showed that while web browser continued to be the most common application touchpoint, mobile apps are on the rise. Enterprises are striving to develop and deploy several types of apps across various platforms. The most common applications include mobile apps (91%), conversational apps (73%) and chatbots (60%).
The Technology behind the Development of Multi-Experience
While there are many different technologies behind the MXDPs, Gartner’s survey showed that the most popular and widely used technology is cloud-based AI (61% of respondents). It comes as no surprise since Artificial Intelligence is the hot cake right now. The next technology most used is the native iOS and Android development (48%), followed by mobile back end services (45%).
It also depicted that although the on-going perception is that mobile apps are having a fall, the survey showed that they are on the rise, projected to have the highest impact on business success by the year 2020.
The Types of Multi-Experience:
According to Michal Levin, three types of multi-experience can be created:
- Consistent Experience
- Continuous Experience
- Complimentary Experience
Let’s investigate the details of each type one by one.
A multi-experience will be regarded as continuous if it is replicated across several devices with respect to core feature set and the content. This will require you to adjust the screen size according to your need and the device’s model. One of the most common examples of this experience is Google. Another good example is the keyword difficulty tool. Both examples provide a very consistent digital experience on all devices.
When an experience shifts between devices, it is called continuous experience. This can mean resuming the same action or progressing through a series of actions. One easy example of this experience is Kindle. You can take a break from reading a book on one device and start reading it right from where you left on another device at any given time.
When several different devices complement each other, this creates a new type of experience called complementary experience. For this type of experience, all the devices are needed to be together. They have two major types of relationships: collaboration and control.
Examples of this experience include such games where you can use your own devices, like joysticks, to play against your friends while one device acts as the main console.
Benefits of Multi-Experience
Although multi-experience is the result of the users' desire for more, it also has many other advantages. Therefore, each brand is trying to include at least one more additional experience. MXDP brings Low Code platform with the integration of customized environmental experiences.
The digital transformation it brings is huge, hence it has gained massive attraction.
Better Internal Operational Efficiencies
MXDPs enable organizations to carry a wide variety of internal operations in a single domain. This helps in streamlining the processes since everything is accessible through a single space. With the help of this one system technology, MXDP allows enterprises to bring their users a faster, efficient and ultimate digital experience.
Lesser Marketing Time for Mobile Apps
Research has shown that MXDPs help in significantly reducing the marketing time for mobile applications. It makes the development time ten times better. This happens as the code is reusable across various platforms and the design process is highly streamlined.
No extra time is required between the releases. This shortens the feedback cycles, improving the overall app experience.
Better Control over Actual Deployment
While a single cloud-hosted deployment takes a week to be conducted, with the right choice of MXDP, you can send direct information to your cloud-based service provider. Not only this, but MXDPs will also offer a fully distributed environment. This provides better efficiency as it streamlines the deployment process.
Decreases Potential Security Risk
As all your software data is on a single platform, you can keep a close eye on anything that goes wrong. A 360 degrees view of your software landscape enables you to shrug off all the potential security risks. This especially helps with eliminating the risk of Shadow IT which is a point of concern for many organizations.
Article written by Arslan. He occasionally writes article for Techloner.