B2B Marketing Sales Podcast #3: "Make More Effective and Efficient Use of LinkedIn for B2B"
For this third edition of our B2B Marketing Sales Podcast, I am pleased to welcome Bruce Johnston-whose job is to help companies understand why LinkedIn just doesn’t seem to work the way marketers believe it should, in a complex B2B sales context. So how to "Make More Effective and Efficient Use of LinkedIn for B2B"?
We all face those moments where we have no bloody idea why LinkedIn is not working as we expected it to. Well, this is where Bruce and I became acquainted.
Three weeks ago I was trying to understand why my LinkedIn Pulse articles were suffering from poor views, when I was pretty confident that my audience- of technophiles and marketeers- would certainly have interest in the topic. So I turned to my best friend Google and landed on an article from Bruce Johnston on this specific topic, entitled "Down The Rabbit Hole That Is LinkedIn Notifications For Publishing". I found, in this article, an answer to my question. Though not delighted by what I learnt from reading the article, I was certainly pleased to now understand what was going on, behind the scenes of my LinkedIn publishings.