Aurélien Gohier en b2b sales, b2b marketing, Marketing B2B Web & Digital Marketing Manager • ESI Group 15/10/2016 · 1 min de lectura · +400

My B2B web & digital marketing strategy for 350 euros per month: can cheapness and efficiency live together?

My B2B web & digital marketing strategy for 350 euros per month: can cheapness and efficiency live together?


















In the context of marketing departments being asked to constantly generate greater pipeline with smaller budgets, I want to push this challenge to its limit and imagine how a B2B web & digital marketing strategy would look like with 350 euros as a budget per month. But can a cheap B2B web & digital marketing strategy be efficient?

Let’s imagine I want to run a new B2B business. I want to do this long term for a living, in doing this I need to evaluate the market first and see if demand and business perspectives are significant enough.

I want to start by sharing a proposed detailed budget of this strategy:

  • Microsoft Office 365: 62 €
  • InfusionSoft Licence: 2124 €
  • Wistia Video Pro Licence: 1070 €
  • Libsyn Podcast Service: 53 €
  • Google Drive 1 To: 107 €
  • WordPress hosting + theme purchase (year 1) + domain name: 70 €
  • Mouseflow « Starter » Licence: 288 €
  • Sniply "Basic" Licence: 324 €

We are reaching a total of 356 euros per month. Concretely though, what would be the plan?

Obviously I would focus on inbound marketing and make it the cornerstone of my strategy, for three main reasons:

  • On average, outbound leads cost 61% more that outbound lead, and considering our budget constraints this is an important aspect,
  • Besides the cost aspect, according to a study conducted by Marketing Sherpa, analyzing its +4.100 account data, inbound leads (including online & offline SEO) conversion is the highest possible: 3,82% vs. 2,98% for push marketing leads and 1,95% for social media leads,
  • A more su