6 Reasons Why Your Business NEEDS Marketing Automation...
The numbers don’t lie when it comes to marketing automation – it’s already driving revenue and increasing ROI for companies at a dramatic pace.
What Is Marketing Automation?
It's not just another buzz-word. Marketing automation refers to the automating of marketing actions to control repetitive tasks such as advertising, lead generation, lead nurturing, retargeting and other actions, turning your funnel into a powerful and essential tool for generating revenue.
Did you know...
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. - The Annuitas Group
63% of companies that are outgrowing their competitors use marketing automation. – Lenskold and Pedowitz
Here are 6 Reasons why you should start leveraging Marketing Automation today.
1. Reduce staffing costs
Using marketing automation software, one employee can compete with a 50-person marketing and sales department. How? By setting up lead nurturing and marketing campaigns that are automatically triggered based on certain criteria.
After a few months of building these automated campaigns, your business might be sending out thousands of personalised emails each day on autopilot.
2. Increased revenue and average sale
By automating your cross-sells, up-sells, and customer follow-ups you’ll likely notice an increase in your customer lifetime value. When you combine this with better lead management and prioritisation, it’s likely that your sales activity will produce a better ROI.
3. Less repetition, more creativity
When you replace manual repetitive work with automated rules and campaigns, you naturally free up your staff’s time to focus on more creative tasks.
While this has clear benefits of staff productivity and effectiveness, there’s a softer and less tangible benefit on creativity and overall happiness that comes from focusing your staff on varied creative work instead of mundane repetitive tasks.
4. Refined marketing processes
Implementing marketing automation requires you to visualise your customer journey and marketing strategy to create processes around them.
While this might not sound exciting, creating processes around the customer journey enables you to gradually refine how you target and nurture your leads.
5. Nurturing On Autopilot
Automated marketing campaigns allow you to attract, nurture and engage with your target customers in a personalized way, encouraging them to make the decision you want them to at the point of conversion.
Retargeting prospects through personalized ads, triggered emails and other actions, meets the high expectations of interaction that people have.
6. Fire In Your Funnel
Automation encourages the progression and conversion of cold leads to red hot ready-to-purchase qualified leads through your conversion funnel without any additional input from you.
Marketing automation combines customer acquisition and retention channels and actions to utilize your company’s conversion funnel fully.
Human relationships are the heart of marketing. The problem, however, is that these key relationships are impossible to maintain at scale. Marketing automation bridges this gap by taking the grunt work out of your end-to-end campaigns.
Do You Need Help?
If you want to arrange a strategy session for your business to blueprint an effective powerful automated marketing campaign, then drop me a message...