Nonprofits Shouldn't Dismiss SMS Marketing, and Here's Why

Nonprofits Shouldn't Dismiss SMS Marketing, and Here's Why



Nonprofit organizations around the world are benefiting from SMS marketing – how can your nonprofit use text messaging to achieve its mission?


Texting is one of the most popular forms of communication today. It’s no surprise, then, that SMS marketing is considered to be one of the fastest-growing advertising tools for businesses all over the world. However, text message marketing is not limited to specific industries. In fact, nonprofit organizations are finding that the ability to send texts regarding events, projects, and promoting awareness have been extraordinarily beneficial in allowing those nonprofits to reach their goals.


For example, in 2017 Goodwill of Southern California implemented an SMS marketing campaign to increase public awareness of store sales and events. They sent 4 texts every month to subscribed recipients to encourage donations, drive traffic to stores in the area, announce sales, and promote new store openings. In 6 months, Goodwill of Southern California had generated more than 2,000 subscribers – and their campaign is still going strong!


Organizations like Goodwill are some of the first people think of when they imagine nonprofits. However, there is one type of nonprofit that is also using SMS marketing and reaping rewards from it: religious establishments.


Churches, mosques, synagogues, and more are now utilizing text messaging as a way to reach out to their members on a daily basis. Whether it’s to send a Scripture quote, a morning prayer reminder, or a friendly Shabbat Shalom, religious institutions around the world are embracing the use of SMS to keep their followers in the loop on services, events, fundraisers, and everything in between.


Similarly, school districts are now turning to text messaging to ensure simple and direct communication between schools and parents. The school nurse can text parents to remind them of immunization requirements and notify them of individual medical emergencies as they occur. Coaches and music teachers can send SMS campaigns to alert parents of upcoming athletic events and concerts. Thanks to text messaging, it is easier than ever for parents and school administrators to establish consistent and almost immediate communication.


Every industry benefits from SMS marketing, and nonprofit organizations are no exception. Whether your nonprofit is a national company, a small institution, or an entire county school district, EquiiText provides all the features and capabilities you need to achieve your mission and assist your community. Give us a call today for more information on how EquiiText can help your nonprofit succeed!