Trending! Best Social Media Monitoring Tools for 2017
Social media monitoring is a process of utilizing the various social media channels in order to gather, track, and mine the information of certain individuals or groups, usually, a company or institution, so as to assess their reputation in the market.
Social media monitoring is also known as social media listening/measurement. With a wide expansion of digitization, most of the firms, including the startups have been effectively utilizing the concept of social media monitoring.
While considering the social media monitoring tools, you have should have an in-depth idea about your needs and the budget involved. These tools will help to track the online conversations in order to find the information about URL’s, hashtags, keywords, and other terms related to brands, businesses, and organizations.
Take a look at the top and trending Social Media Monitoring Tools used in the industry:
- Keyhole – You can use Keyhole to track down the URL’s, hashtags or keywords on Twitter or Instagram. It assists in collecting the data and posting in real-time and thus, offering a historical data separately. It also presents the demographic information and depicts the flows in posting frequency.
- Brandwatch – It will monitor and collect the data from various resources such as blogs, forums, news sources, review sites, Facebook, and much more. It adds a background to the online conversations by gauging the analytics. You will also receive the alerts when certain terms are mentioned.