Customer Expectation: Launch AI Chatbots

Customer Expectation: Launch AI Chatbots


Customers are getting more and more accustomed to technology and are starting to have higher expectations. In the last few years, companies have been trying to integrate more artificial intelligence (AI) into their businesses but haven’t been succeeding to the expectations of customers. Now, however, the AI experience is increasing dramatically allowing for more apps and programs to assist your customers. Even Bank of America has recently announced a new AI Chatbot named Erica to help you with your banking needs.

About Bank of America’s Erica

Ercia, a play on the bank’s name according to CNBC, will use artificial intelligence, predictive analytics, and cognitive messaging to communicate with customers through the new Bank of America app. Given that mobile banking customers logged into their accounts over 950 million times in the third quarter, Bank of America has a good idea of what their customers are and are not using and what they do and do not need from AI Chatbot Erica. Customers will be able to ask Erica questions through the app, and Erica will be able to giv