Brandon Marshall en Career Development, Leadership, Communications and journalism Freelance Writer and Editor • Contractor 11/11/2016 · 1 min de lectura · +400

Why crafting takes less effort than you think

Why crafting takes less effort than you think

If you had the choice between taking the time to craft a quality project or to swiftly create a project that barely meets standards, which would you rather do? Before you answer, what if the choice was between one quality project and seven average projects? Because if you decide to hastily produce one project without completely thinking it through, you're really committing to putting the same type of effort into six additional projects, too.

In business, there's always a push to 'do', but not enough encouragement to 'craft'. Crafting takes time. Crafting takes thought. Crafting takes trust. Leaders who encourage their followers to craft will clearly express what they want to achieve and leave their followers alone to let them craft the project to achieve the desired results.

But this is the more common approach to projects:

Leader: We have to do something!

Follower: What exactly do we have to do?

Leader: I don't know.

Follower: What do you want to achieve?

Leader: I don't know.

Follower: What is the problem we're trying to solve?

Leader: I don't know.


Leader: There's no time to think about this. We have to do something!

And that's how average projects are born. You don't know what you're trying to achieve. You haven't communicated with all of the important stakeholders. You don't even know what success will look like. All you know is that you need to do something, but don't have time to really define what that something is. So a half-hearted and half-baked effort is better than just sitting around and thinking about the project.

But really what you'll be doing is committing to multiple projects. Because fixing the original project will be another task to add to your list. Then fixing the fixed project will become another task. And then fixing the once-fixed, now-broken project will become another task. And on and on...

Oddly enough, the more you fix the original project, the less effective it will be. Your teammates will begin to curse the project under their breath. They will despise the project. Everyone will secretly want to scrap the project and start over again. And, of course, this was all your fault.

On the other hand, if you carefully craft a project--by clearly defining your goals, communicating with all of the stakeholders and asking all of the necessary questions--you only have to do it once. No more extra effort is needed. You can move on to the next problem to solve. 

Crafting takes patience and patience is a very rare resource in the business world. But if there was a spreadsheet that measured wasted effort, we'd all be encouraged to craft. Because hastily creating projects also creates waste as well as extra wo