Selling Skills That Every Salesperson Needs
There is a whole range of selling skills that every salesperson needs to be successful in the modern sales 3.0 era. Thanks to the digital influenced world we live in, how salespeople sell has changed. The role of a salesperson is constantly evolving and a more consultative selling skill set is now required in most sales roles.
However, regardless of any sales methodology, one fact remains true: Successful salespeople will always be looking at ways to enhance their selling skills to achieve higher levels of performance. Whether it is getting better at social networking (social selling), developing their personal brand, improving how to do sales prospecting or account management, the reality is salespeople need support from sales management plus access to continuous sales coaching.
Both at the company and individual salesperson level, everyone has to invest more time learning and understanding the art and science of selling in today’s fast paced buying environment.
Selling Skills Every Good Salesperson Needs
- To have empathy and take the time to really understand a prospect’s needs
- Ability to engage with a prospect at their level and on their terms
- Is seen to add value to the prospect or customer at every stage of the process
- An active listener along with skilled at asking questions to uncover challenges or objections
- Can create a vision for the value that their product will bring for the buyer’s business
Let’s deep a little deeper as these selling skills.
Confidence and a can-do attitude.
Average salespeople do what is required, great salespeople do whatever it takes. A career in sales can be a bumpy road, salespeople suffer all manner of rejections by prospective customers along the way, and they need to be resilient, confident plus maintain a positive can-do attitude from the get go.
A winning mindset in sales “is not a question of do you know it, but rather of one ‘Do you want to do it?”. Because “If you want to do it, you will acquire the necessary knowledge and skills.” In a sales career, a salespersons most valuable asset is not their value proposition, nor their sales scripts, nor their contact lists. Their most valuable asset is their mindset.
A confidence mindset allows salespeople to transfer belief in themselves and what they are selling to the customer.
An active listener and skilled at understanding the customers’ needs
Research has shown that successful selling is 54% listening and 46% talking. Whether prospecting or business development, active listening to really understand a customer’s needs (t