'DEMYSTIFYING BLOCKCHAIN solutions in Agriculture and the Food Value Chain' Inside Food & Drink
///Hot off the press/// My 'DEMYSTIFYING BLOCKCHAIN solutions in Agriculture and the Food Value Chain' article from the December issue of Inside Food & Drink. >>>>http://bit.ly/2BsPN8e
This is another collaboration with IEEE, focused on what I advocate as the 'greatest opportunity to integrate blockchain solutions' -->> open innovation in the food value chain.
As well as, the best double and triple bottom line returns, in our efforts to feed the world a healthy and sustainable diet.
First, let’s concede what blockchain is not in relation to agriculture.
Blockchain is not a panacea for solving all of the supply-chain problems associated with agriculture in our world. It’s ultimately just a ledger—though with immutability—and ledgers have been around perhaps only several thousand years fewer than has been agriculture.
Blockchain, however, is a tool, a mechanism that is most promising in terms of evolving much of the same technology that has already existed in agriculture (and other areas). The excitement around integrating blockchain solutions is that they allow us to more effectively manage and democratize the agriculture ecosystem and to further encourage transparent collaboration. In effect, blockchain shoulders the burden of trust, freeing people to further align with one another, as opposed to talking past each other.The need for #standardisation in how to integrate blockchain solutions is vital, but blockchain is just the mechanism to allow us to evolve how we use existing technology in open innovation to build better products and services. And focus on building a new governance...new business models, so stakeholders are empowered as shareholders and incentivised to be engage in creating better ecosystems.
Join the conversation. Exciting things are happening already. Contact me to learn what we are working on.
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