Customer Engagement Through Marketing
No matter what kind of marketing strategy you are working towards the end goal is the same: customer engagement. The more your customer is engaging with your business, the more likely they are to be a loyal customer who refers their friends. Engagement is important because it also shows you how effective your marketing truly is. Here are some of the best ways to boost customer engagement through marketing.
According to Nursery Magazine, mobile technology allows customers to be reached within a minute of a text being sent and also helps them interact better while in and out of the store. For example, a text for more information tag may allow consumers to get the information they need about a product without a customer having to wait for a representative to come help them. This is especially useful as our society is leaning more towards technology and self-service. While it is important to always have people available for customers to get help from, being able to get an answer without flagging down one of those employees is invaluable.
Two-way texting is another huge way to interact with customers. It means you can contact them with information about your business but also that they can text you questions and get immediate answers without waiting on hold and without any miscommunication.
Social media marketing
One really awesome way to engage with your customers without having to spend a lot of money is through social media. Not only can you easily reach out to them, but they can reach out to you by offering suggestions, asking questions, and sharing with their friends. It is important that you set up social media accounts and monitor them daily. There is nothing more frustrating to customers than trying to interact with a business and finding that nobody ever responds or that nobody seems to care about what they have to say.
There are a couple of ways you can encourage engagement with your customers through social media sites. One way it to offer a giveaway where people are entered by liking and tagging friends in your post. Often, doing a giveaway with another business will help both of you get more name recognition. Another thing to consider is that people using social media are doing it because they want a place where their opinions will be heard. Ask customers about themselves and for their opinions because you are sure to get a lot of interaction from customers and amongst customers in the feed.
Overall, the best ways to interact with your customers are in the ways that they are most comfortable. The average consumer is very active on social media and keeps their smartphone close by, so any marketing that you are doing through mobile or social media is likely to bring you a lot of success compared to traditional forms of marketing.
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