HOW TO PREPARE YOUR E-COMMERCE BUSINESS FOR THE 2016 HOLIDAY SEASON
People are leaving the malls for the Internet, as strong upticks in online shopping during the 2015 holiday season are likely to increase in 2016 as well.
The holiday shopping season is fast-approaching, and it is time to prepare your e-commerce business for optimized performance if you haven’t already. Understanding current trends, the differences between last year and this year, and the impact of new technologies are among the things you should know to optimize revenue success.
The following are key strategies and tips to help you prep now for the impending holiday season!
Get to Know Your Buyers
One of the most important planning steps for holiday success is becoming familiar with the countries and cultures of your buyers. E-commerce providers often attract customers from multiple countries that celebrate different holidays or celebrate the same holidays in different ways.
Christmas is the major holiday that gets a lot of attention during the high-revenue holiday season, but other major celebrations in highly populated areas matter as well. Chinese New Year, which occurs in January 2017, is the most important holiday in the world’s most populated country. And, spending on this holiday is equivalent to amounts Americans and other populations spend on Christmas.
As you develop marketing strategies, it is helpful to understand these variances in holiday traditions and spending for development of both global and country-specific promotional campaigns.
Leverage Enhanced Digital Promotional Channels
As you look for the best ways to promote your top products during the holidays, take advantage of refined digital tools. Google, for instance, allows greater targeting through its product ad listings and shopping platform.
With recent Google updates, you have greater control over the images and content features in your product listing ads. You can also target specific regions more precisely by using new tools such as the Google currency con