Go BIG or Go Home!
Isn’t it funny how we think we get smarter as we age? Truth is, if we are brutally honest, we are a lot more opinionated, a bit more mellowed and a lot less gonad-ed.
I re-learned a lesson the other day.
When I was younger, I often heard an expression. Girl, you gotta grow a pair. So, I did. They were huge. (So I was told.) And they accounted for much of my success up to about age 40. However, like all of us, I got lazy. Either life got in the way or I just got comfortable. Somewhere along there I forgot one of my favourite sayings. Go BIG or Go Home!
The lesson I re-learned the other day scared me to my core.
It was kinda like talking to that prospect you just can’t seem to turn into a customer. Y’know the one. The onerous one that gets to the point of maybe, well I, well, I am just not sure. That frustrating point.
When those points come up for me, a little voice inside my head pops up and says, “the way to get him or her to a YES, is YOU now need to put up or shut up. You know that your solution is fantastic. However, they have to trust you and they sort of do but are dragging their feet. So it is time for YOU to assume the whole trust issue and put your money where your mouth is."
YES, is YOU now need to put up or shut up. You know that your solution is fantastic. However, they have to trust you and they sort of do but are dragging their feet. So it is time for YOU to assume the whole trust issue and put your money where your mouth is."
In this example, for instance, I ask the prospect directly what the risk is that concerns them the most. Then, I eliminate that risk. TOTALLY. It might mean I deliver everything with no advance fee. It might mean payment becomes an on delivery thing. It might be my guarantee is stuff I rarely guarantee ever. I do it because I believe a million percent in my services and myself and because I can remove all traces of risk for the prospect. It also means I might have to do business in a completely different manner from how I have ever done it before.
I call it 'calling my own bluff' and it has never, ever, ever failed me or my clients.
And yes, it is bloody scary. Every single time.
The other day I told myself, Girl, you gotta grow a pair. It’s time to Go BIG or Go Home!
You see, right now, I am starting something I have fantasized about for almost 35 years. It will be done in a way I have never ever considered. It means I am going to take on a role I have absolutely no experience in within a framework I have done millions of times very successfully. I am scared shitless.
I found my original pair. Let me tell you the most remarkable thing about my find. They never left me! And they are as shiny and heavy and big as they were when I was twenty. Best of all, they STILL fit perfectly!
And even better news. Go BIG is back with a Vengence.
So, let me ask you two things … if you had the chance to slip on your own pair one more time, what would you do with your Super Powers? And more importantly, what is stopping you from doing it today?
Charlene Norman is a marketing strategist and operations tactician. Her partner, Jim Murray is a marketer and creative professional. Their collaboration, Bullet Proof Consulting, specializes in Brand Engineering: Helping companies achieve more effective branding, stronger reputation management, greater productivity, higher efficiencies, and ultimately, increased profits. In short, Bullet Proof helps companies change their thinking for the better. Find out more at www.bulletproofconsulting.ca