Christine Stevens en Publishers & Bloggers, beBee in English, Social Media Senior Business/Strategic Communications Analyst • Peridot Solutions, LLC 9/10/2016 · 2 min de lectura · +900

Still Buzzing About Those Numbers? Here's a Few More...

Still Buzzing About Those Numbers? Here's a Few More...

Data rocks. Big data. Small Data. I love it. That’s probably part of why I am a business analyst.

Bernard Marr thinks big data is sexy. I’ll not go quite that far, but it is crazy useful. Marr points out that big data is transforming everything from grocery shopping to healthcare and he’s right. Just count how many people are wearing fitness trackers to record and analyze every step they take and every calorie they consume.

But, as Dan Ariely says, “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”

Well, at least we’re talking about it. Maybe if people practice more, they’ll move past the awkward teenage sex data analytics and get into grown-up sex analytics. (Y’all can continue the metaphor on your own. I’m stopping here before I get into trouble.)

Data provides insight. It doesn’t tell you why something happens; only a human being can answer that question. It does point you in the right direction of what questions to ask and who you should ask those questions. Then you get to the why of a trend. What can be tracked can be measured. What can be measured can be improved.

If you tell me your calls to your help desk are 40% password resets, I know to ask questions about reset utilities, online help desk support, and other password related issues. If you only tell me that you get too many calls to the help desk, I can’t do much to help you.

Last week, I threw some data out there. Without information like how LinkedIn or beBee counts views, there were few conclusions on what could be derived from the limited amount of data I presented. Just which ones generated more views, comments, shares, etc. Reactions to the data were mixed. BeBee members were thrilled that beBee’s numbers were much higher than LinkedIn’s. Some LinkedIn members dismissed the numbers because they didn’t like beBee or because they considered views to be “vanity metrics” without providing other metrics that were less vain. (Exactly how is anyone tracking data on their performance vain, anyway? I’m vain, but only about my shoes, hair, and nails. Data, not so much.)

Ironically, my conclusion was that while distinctly different, both platforms were useful. That is still my conclusion, in case you were wondering.

At the risk of starting another my platform is better than your platform argument, I’m throwing the numbers for that post out there, including one additional metric that I hadn’t been tracking – the number of new followers following a published post. (The numbers were still changing as I wrote this, so they might have shifted some.)

Still Buzzing About Those Numbers? Here's a Few More...

The appropriate caveats:

  • LinkedIn only counts initial comments and not replies. I wouldn’t mind if they didn’t count my replies, but the discussion that ensues from a comment is as important as the initial comment. Not adjusted.

  • beBee counts all comments and replies. Identifying the replies from the comments is difficult if someone deleted the post key when they wrote their reply. I couldn’t accurately identify some replies, so I only subtracted mine. It would be nice to have a threaded display for comments.

  • Followers gained is a manual calculation on my part. I know what my followers were when I posted and as of the current time. I did the math. Risky business, but someone had to do it. I can’t recreate this for past posts though.

  • Another interesting data point to note. This post also garnered me an additional 19 twitter followers as a direct result of engagement on beBee. As far as I can tell, no one from LinkedIn retweeted or liked any of the tweets for this post.

My conclusion on this one? If you accidentally kick over a bees’ nest, you get a lot of attention.

What do you think?

Any other insights on metrics that can be tracked? (Preferably that don't involve me counting a lot manually. I don't have any spare toes.)

Thank you for reading and sharing!  If you liked this, please SHARE, COMMENT, TWEET, LIKE, Facebook, or link anywhere else that tickles your fancy. 

 I'm on BeBee and LinkedIn and  post regularly. Follow me to keep up to date!

All thoughts and opinions are my own. They do not represent those of any current or former employers or clients.

Vincent Andrew 11/10/2016 · #15

#9 'It is just easier on beBee because of the affinity networking.' This I agree with you @Christine Stevens. But if I want to find a particular buzz and I don't remember the hive where it was posted to, how do I find out @Javier beBee? And is there a way to look at all the comments that we've made in other bees' posts?

Christine Stevens 11/10/2016 · #14

#12 Oooh! New toys!

Javier beBee 11/10/2016 · #13

#7 thanks @Vincent Andrew for your support on beBee :)... great features are coming .....:)

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Javier beBee 11/10/2016 · #12

@Christine Stevens thanks for your support. BeBee will get better and better thanks to our bees. I am excited about the next release ro come. Enjoy beBee and have a great week!

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Steve Blakeman 10/10/2016 · #11

#10 it's true that the Kardashians name elicited a response @Christine Stevens albeit not a wholly positive one!

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Christine Stevens 10/10/2016 · #10

#6 John, you are right that you helped - all of your discussion, not just the caveats part. You challenged me to think a little more about the numbers, which is always good.

In terms of engagement, the percentages still work out lower for beBee, but that last post got as much discussion here as LinkedIn, which I think is largely a factor of topic and exposure. Engagement takes time to build, in my experieince. You're not going to get great numbers right out of the gate, or even three months in. Topic choice doesn't hurt either. @Steve Blakeman received hundreds of comments on a piece about oversharing on social media because the trigger for his piece was Kim Kardashian. Not all the comments were very nice, but the name "Kardashian" did evoke a response. When measuring engagement, you have to look at some more "squishy" data points than just how many followers, views, and comments you have.

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Christine Stevens 10/10/2016 · #9

#7 @Vincent Andrew, it was not my intent to temper enthusiasm. beBee is a fantastic platform and anyone who is into social media would be foolish to turn down an opportunity to make use of it.

I don't know if there is just "more" good stuff here, or if it is more accessible. LinkedIn is a difficult platform to get noticed on because of volume and the way the Pulse feed works. Eventually, if you know how to pick your way through your contacts, groups, and topics, you can find a wealth of good information on LinkedIn. It is just easier on beBee because of the affinity networking.

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Christine Stevens 10/10/2016 · #8

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