What do You Know? An Advice Book that Works - And Not Just on Linked in
Four months ago, I decided I would start publishing on LinkedIn to help build my professional reputation. I have *plans* and that was phase one of implementation. I had three posts queued up and was just hesitating over the publish button when I read an article by Steve Blakeman, and subsequently bought his book “How to be a Top 10 Writer on LinkedIn”.
After reading it, I re-wrote every post and started following most of his advice, including checking out BeBee and cross-posting to both platforms. I might ignore a few style bits here and there, but that’s because they don’t suit me. The practical advice about marketing, topic choice, timing, etc. – it all paid off. Trust me, I tested it.
The Adblock Wars – The War of the 21st Century was a writing suggestion by LinkedIn, tagged for groups I don’t normally market my writing to, linked seven ways from Sunday, and was very much outside of my topic comfort zone. It was pure experimentation.
The post got picked up by LinkedIn Pulse while I was driving home from work and I was wondering why the notifications on my phone were going off like fireworks on the Fourth of July. I might or might not have done a happy dance when I saw the notification from LinkedIn that they picked up my story. (I didn’t check the notifications until I got home. Distracted driving is bad, even if I do pick on silly proposed laws.)
None of it was anything I’d have considered doing if I weren’t testing out a theory. It was straight from Blakeman’s playbook though.
Nobody seems to know the real secrets that get a piece past the LinkedIn editors, but it’s a fair bet that if you look at the ones who are successful, like Blakeman, you can increase your odds.
Also, don’t think that this advice is limited to the LinkedIn platform. I’ve seen even better results from Blakeman’s advice on BeBee, which is rapidly becoming my favorite writing platform.
I think my original review still stands, but now I can say the book is tested and works. I used to get paid to do quality assurance, though I got more praise if I broke things. Congrats, Steve. I couldn’t break your book, but next time, can we have page numbers, pretty please?
As you can see, the book is getting well used. The only writing books that get used more are my editions (yes, plural) of “Elements of Style” by Strunk and White.
Below is my review I wrote on Amazon for the Kindle version. Yes, that is the mead in the cover photo. No, there isn't any left. Sorry, not sorry.
I stumbled across Steve Blakeman on LinkedIn when an article he wrote stopped me from scrolling through my newsfeed. It was refreshing to see an actual post and not a re-share of some infographic, so I read it. It was so good, I bought his book even though the topics were completely unrelated. I'm extremely particular about what writers I spend my time reading. Too many people who can barely string three words together are published these days. Steve Blakeman is the exact opposite. He's not published nearly enough and has a genuine talent when it comes to writing.
I settled in to read this book over the weekend with a nice glass of blackberry-spice bush mead and was not surprised I went through the book (not the bottle of mead) in a single sitting. This book is the ultimate trifecta of non-fiction reading in my library. It is well written, provides great advice, and is complete with a healthy dose of sarcasm. Even if you don't want to publish on LinkedIn, your writing will improve after reading this book. Of course, that means I think an awful lot of people should read it. He could have settled on the title "How to be a Top 10 Writer" and it would still be accurate. Oh, and the book reads very well with a blackberry-spice bush mead, even though Mr. Blakeman recommended a red wine.
What do you think?
It’s your turn. Do you have a book that has worked for you to achieve a goal? Tell everyone about it in the comments.
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All thoughts and opinions are my own. They do not represent those of any current or former employers or clients.