VIDEOThe idea of "ambassadors" in Star Trek adds gravitas to the movie but we never forget that Star Trek is journey into fantasy and it's fiction is fun when it transports our mind into conceptions of the future that might not be prescient but they created out of pure imagination.
In the latest Star Trek movie, there is a fascinating idea regards the problem the young Captain Kirk has to face, which is how does one survive and engage strategy against non-traditional combatants. In this case the attack formation is based on a massive swarm rather than one principal target that can be taken out. The Starship Enterprise does not stand a chance because the swarm (which represents network intelligence) already has hacked the Federation.
The swarm idea is testable idea in our century and there are AI companies like Unu understand the idea of swarm intelligence. I can tell a lot about whether an individual is a 21st Century mind, by their visceral reaction to swarm intelligence - and that isn't in response to this but is found in their words expressed when they are not actually thinking about swarm intelligence. I am now anointed as "Ambassador Brand" and I have no idea whether I am actually dead on arrival, because while I understand the swarm, does not mean that I have to be the swarm. This is not a case of swarm or not to swarm, for that is really not the question.
Personally for me the tribute to Leonard Nimoy and the death of Ambassador Spock is an acknowledgement of Nimoy's contribution and cultural resonance, but it also represents personally for me a final goodbye to the 20th Century Star Trek, as Star Trek the movie is being moulded into the 21st Century. The new director did a good job in shaping this as a tribute movie but this movie lacks the transformational mindset that director JJ Abrams possesses.
Abrams took a franchise that was most probably going to pass with the passing of Leonard Nimoy, to a franchise which has rediscovered its mojo. At least the kind of mojo that JJ Abrams injected to make the franchise relevant to the 21st Century mind.
J.J. Abrams is interesting film director and producer, a young mind that is heading into the same genre of film makers as Spielberg and George Lucas. Just because J.J. Abrams is relatively young does not make him 21st Century. There are plenty of students I go to college with who are walking old minds encased in young bodies, just as I am a young mind encased in an old body. It is how we connect our supernal mind and supernal being with the emerging learning opportunities of this age, rather than the industrial processed world of the prior century. Abrams has a fascinating mind that I do consider renaissance .
There is a big difference today between marketers who are attuned to 21st Century technology and are leveraging the power of data scientists, compared to old fashioned marketers whose marketer mindset simply pollutes the population with 20th Century memes - the century when traditional marketing was born. That is why I also wrestle with the place of marketing in my own life with such thoughts as the Brand Within Us .
Brand has thought police or values that are all things to all people, turns brand into a useless idea for 21st Century practice. Brand that is infused with Founder Values, and flows through a team that has affinity with the 21st Century is that blood of brand that I can accept flow through my veins. When I look at the beBee team in Spain, I see a 21st Century team, I also value the role of beBee leaders who are focused on their particular nation, because a 21st Century team is also a global mindset. A 20th Century team is simply malignant groupthink, command and control and people who simply ape and imitate best practices - the kind of HR world that belongs to the dustbin of mythology - because there is a lot of practitioners who are not 21st Century.
In Leonard Nimoy we found the one Star Trek original who managed to bridge the divide between the 20th Star Trek franchise and the 21st Century Star Trek franchise. My values are simple, in that they involve a learning journey that is based on my own personal affinity. My professional journey may re-continue in a few years but I am not here to further immediate work goals or share my private life. My renaissance begins with my mindset about learning and the journey I envision through the affinity of practice. If I am bound by memes that are simply extensions of 20th Century thought, I will wrestle some more, but the difference between Ambassador Spock and Ambassador Brand is that Leonard Nimoy is not Spock. R.I.P. Leonard Nimoy and congratulations to the lastest director for making this movie a fitting tribute.
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