Branded Apartheid

We are told that personal brand at the mass level is a NORMAL thing that everyone has a brand and that we must live our life wary of that reality.  We must be more wary who it is that are doing the branding and how that makes us even more branded than a politician could ever do.

Until the image became universal because we were told that this is the new way of work, there were many laws enacted by the very politicians we might condemn for branding things to their favored viewpoint and the politician is doing this to protect us from the professional.

Without those laws the world becomes that much more unfair as professionals choose people in their likeness and not on the basis of the best person for the job.  As a society women know this branded life well, but in modern times there are small progressive steps in this area.

Today the marketing professionals want to brand us from the front side and the human resource professionals are encouraged to look at us from the back-end and then cherry-pick who it is they want based on seeing information that would be illegal for them to see at work.

So it is we create a new form of apartheid.  This word that came from South Africa meaning a separation of races.  Later the term sexual apartheid was formulated to denote the economic and social sexual discrimination against individuals because of their gender or sex. It is a system enforced by using either physical or legal practices to relegate individuals to subordinate positions.

At the same time people leaving colleges with degrees are finding that they might have to begin their work life on minimum wage salaries, having given their services for absolutely free in internships, because they are told this in their best interest to gain "work experience".