CityVP Manjit

7 years ago · 4 min. reading time · 0 ·

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14th Paradox Pyramid -

CHyV® Version 22 Jan 2017

Thinker
and Being

    
 
  

    
 

Complexity
and Science

   
 

Renaissance
and Art

Creativity

Network and
and Insight

     
   

      
 

    
   

Resilience
and Power

      
  

Presence

Customer
and People

and Value

Investment
and Venture

   
   
  
 
 

 

      
  

Worker
and Vision

  

Leader Harmony
and Mind and Heaith

   

Intelligence

This pyramid & for emergent thinking and learning purposes of GRyVP Manjit and designed solely for that approach - ema: Atyvp@chubmenber. org - 22 Jan 2017

Buzz Submitted by : David B. Grinberg

Buzz: Blogging on beBee = Better Personal Branding

David B Grinberg shared his personal brand experiences about blogging on beBee

I do not sit in opposition to David B. Grinberg because he equates blogging on beBee = better personal branding, because one of the outcomes of being on bebee may well be just that.  So what I think out here is not a counter-argument or a rebuttal to what David is saying in his buzz.

What I experience is in-congruence with the term personal brand.  It is for me a hip word that is a form of marketing, and marketing is a hip word that is a form of selling.  In the world of professional selling I do not hold any significance for the average seller, but the craft of the world's best salespeople is well worth my appreciation. 

Marketers themselves have evolved greatly and I hold regard for those marketers who are discovering how to work with evidence based analytics, where the realm of data science has met the realm of marketing, and in those marketers who excel with creativity and who are the top of their profession in terms of creative wonder.

For me personal brand offered to the masses is simply another form of mass marketing, but much more than that, it is expressing life in marketing terms and not in human terms.  For some the term speaks to the identity of an individual.  Our legacy should be human and not as marketing rep but if we do require personal brand, then it is selling that is what we invest in.

My favourite clip of all time in that regard is the "character" dialogue in the movie Big Kahuna :


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Comments

CityVP Manjit

7 years ago #8

#10
At least Assange has a "personal affinity with humanity" https://skybluemindblog.wordpress.com/2016/10/04/human-sympathy-personal-affinity/ It is good to go retro and try out 20th Century wallpaper while I see Reid Hoffman use the word "outthink" in his presentation http://www.businessinsider.com/reid-hoffman-shares-his-best-networking-advice-2015-12 Here is me thinking I could imagine the nature of 21st Century Work and a 21st Century Home and now I have must journey before 4th December 1999 because what the populous understand in my century turns out to be a 20th Century conception -which is as dynamic and breathtaking as a Wikipedia page https://en.wikipedia.org/wiki/Personal_branding I used to very good at platitudes, I used to be very good at marketing gimmicks, I used to serve the kool aid with a big wide naïve smile. That was me in the 20th Century. I think I can learn again how to be a two-bit consultant – back then such strategy is what I called the “easy money”. I still go to college, I still talk to the faces of tomorrow. Now it’s like 1999 but does not everybody know that Prince is dead? Right now I feel like I am in that scene from Braveheart laying flat out on the floor. https://www.youtube.com/watch?v=9GecYo7bxCg Tomorrow I will dust myself down and continue my learning journey and I will also bow my head in humility, and the good news is that in the movie William Wallace did get over it and he did fight again and in the end he cried out "FREEDOM" - but got drawn and quartered, but at least he said it. At least I can still read Ed Zitron, who knows how the populous use “personal brand”. Retro BeGee Vamos ! http://www.brandquarterly.com/why-personal-branding-sucks-and-is-bad

CityVP Manjit

7 years ago #7

#10
At least Assange has a "personal affinity with humanity" https://skybluemindblog.wordpress.com/2016/10/04/human-sympathy-personal-affinity/ It is good to go retro and try out 20th Century wallpaper while I see Reid Hoffman use the word "outthink" in his presentation http://www.businessinsider.com/reid-hoffman-shares-his-best-networking-advice-2015-12 Here is me thinking I could imagine the nature of 21st Century Work and a 21st Century Home and now I have must journey before 4th December 1999 because what the populous understand in my century turns out to be a 20th Century conception -which is as dynamic and breathtaking as a Wikipedia page https://en.wikipedia.org/wiki/Personal_branding I used to very good at platitudes, I used to be very good at marketing gimmicks, I used to serve the kool aid with a big wide naïve smile. That was me in the 20th Century. I think I can learn again how to be a two-bit consultant – back then such strategy is what I called the “easy money”. I still to go college, I still talk to the faces of tomorrow. It’s like 1999 but even Prince is dead now. Right now I feel like I am in that scene from Braveheart laying flat out on the floor. https://www.youtube.com/watch?v=9GecYo7bxCg Tomorrow I will dust myself down and continue my learning journey and I will also bow my head in humility, and the good news is that in the movie William Wallace did get over it and he did fight again and in the end he cried out "FREEDOM" - but got drawn and quartered, but at least he said it. At least I can still read Ed Zitron, who knows how the populous use “personal brand”. Retro BeGee Vamos ! http://www.brandquarterly.com/why-personal-branding-sucks-and-is-bad

CityVP Manjit

7 years ago #6

#10
At least Assange has a "personal affinity with humanity" https://skybluemindblog.wordpress.com/2016/10/04/human-sympathy-personal-affinity/ It is good to go retro and try using 20th Century wallpaper while Reid Hoffman uses one word "outthink" in this presentation http://www.businessinsider.com/reid-hoffman-shares-his-best-networking-advice-2015-12 Here is me trying to imagine the nature of 21st Century Work and a 21st Century Home and now I have must journey before 4th December 1999 because what the populous understand in my century turns out to be a 20th Century conception -which is as dynamic and breathtaking as a Wikipedia page https://en.wikipedia.org/wiki/Personal_branding I used to very good at platitudes, I used to be very good at marketing gimmicks, I used to serve the kool aid with a big bright smile. That was me in the 20th Century. Right now I feel like I am in that scene from Braveheart laying flat out on the floor. Tomorrow I will dust myself down and continue my learning journey and I will bow my head in humility, and the good news is that in the movie he did get up and he did fight again and in the end he cried out "FREEDOM" - but got drawn and quartered, but at least he said it. https://www.youtube.com/watch?v=9GecYo7bxCg

CityVP Manjit

7 years ago #5

#10
At least Assange has a "personal affinity with humanity" https://skybluemindblog.wordpress.com/2016/10/04/human-sympathy-personal-affinity/ It is good to go retro and try using 20th Century wallpaper while Reid Hoffman uses one word "outthink" in this presentation http://www.businessinsider.com/reid-hoffman-shares-his-best-networking-advice-2015-12 Here is me trying to imagine the nature of 21st Century Work and a 21st Century Home and now I have must journey before 4th December 1999 because what the populous understand in my century turns out to be a 20th Century conception -which is as dynamic and breathtaking as Wikipedia page https://en.wikipedia.org/wiki/Personal_branding I used to very good at platitudes, I used to be very good at marketing gimmicks, I used to serve the kool aid with a bright smile. That was me in the 20th Century. Right now I feel like I am in that scene from Braveheart laying flat out on the floor. Tomorrow I will dust myself down and continue my learning journey and I will bow my head in humility, and the good news is that in the movie he did get up and he did fight again and in the end he cried out "FREEDOM" - but got drawn and quartered, but at least he said it. https://www.youtube.com/watch?v=9GecYo7bxCg

CityVP Manjit

7 years ago #4

#8
That is exactly how I see personal brand. We are influenced by fame rather than privacy. Did Trump reveal his taxes, even if he had something to hide that is the norm for the super-rich. Discretion, no publicity, hidden away from the publicity machine - unless one of their rich clan possess too big an ego and want their cake and eat it on the social stage. This is the biggest thing that bugs me but it also informs me - so I have my own church and state. Church is home and work, largely off the radar. State is my online and offline learning journey. If an individual earns their living on the public stage, then personal brand makes a tonne of sense - so I have no problem with other people's personal brand - I don't want people to assume that I buy into the need for me to express my life through that PB lens. Largely the kids I hang out with go to sites that extend the things they do on a daily basis - that is why snapchat is scaling bigger, they are not creating a billboarded life - they like applications which share and instantly deletes what they share - a given privacy. Nor do I think it makes sense to see EVERYBODY as a personal brand when there is no practical value in an individual declaring that they have a personal brand. Of the people in my class at college, there are a couple of kids who have strong personal brands and they are both in the marketing profession - makes complete sense for then to have a PB - but I am not a marketer and there might come a time when circumstances dictate I develop a PB. There is also the 80/20 rule - so 20% of PB's will be classy people.

CityVP Manjit

7 years ago #3

#6
It was an incredible performance by Brühl that really brought home to me the genius of Lauda. Growing up I heard of Stirling Moss but the brand that featured most in my younger days was Jackie Stewart. His image was writ large in the media. I do see what you are saying about Stirling Moss because it is the integrity of the man himself that appeals. So I know your context but your context is the road lesser traveled. I want to extract this quality from quantity. I have seen the worst of PB. When it comes to personal brand this is no different to the qualities we find in life - a great man or woman is a great woman or man with or without personal brand. Legend is what we do but legacy is who we are - with the proviso it comes with mythology. My favourite personal branding article is a Fast Company article called "Six Personal Branding Secrets from Drag Queens" https://www.fastcompany.com/3061660/6-personal-branding-secrets-from-drag-queens viz: 1. Develop Your Persona 2. Develop "Everyday Drag" 3. Adopt a Drag Mom 4. Get Comfortable with Risk 5. Learn to Shake of Criticism 6. Check that Your Image is Authentic One thing I know for sure I will not be able to find readily is tips on "Personal Branding for the Riff-Raff". Once I place PB (which is also my shorthand for "pubic" or "pubic image"), the disdain I reveal relates to personal branding as a mass consumption.

CityVP Manjit

7 years ago #2

#1
Thanks for the correction Dean. I had a thought about it, and those two cars is still a picture of your father. Here is Arthur Owen's team record at the same website Arthur Owen - Teams Page http://f1-facts.com/overview/company/Arthur_Owen On that page is a picture of a driver I watched as a kid which is the one and only Graham Hill, and the picture on the page shows Graham Hill driving an Arthur Owen P57. In the pictures above those drivers are driving an Arthur Owen P67. I would liken that to two concurrent World Driving Champions driving a Williams. When I think Williams, I think of the Frank Williams personal brand. https://en.wikipedia.org/wiki/Frank_Williams_(Formula_One) Today Formula one is even more about both the Drivers and Constructors Championship. In this championship, other personal brands have recently come into more acclaim, in the case of Williams, it is the engineering mindset of former World Champion driver Nicki Lauder - and those that watched the movie Rush http://www.telegraph.co.uk/film/rush/niki-lauda-interview/ just as I came to understand Artyon Senna as a family man rather than a larger-than-life personal brand in the movie Senna. It was one thing to be a driver and another to be a constructor, but to be a driver and a constructor what time is left in that life to do anything else, for then here is the first love (work) writ large - but here is also a son called Dean Owen and that serves my values more, that Personal Brands Hatch something even at Brands Hatch about first love (home).

CityVP Manjit

7 years ago #1

#3
The point for me Francis is that personal branding is a segment of branding, which is a segment of marketing, which is actually a form of selling. Now add to that the biggest change there is in the 21st Century, which is the desire in people to have a more human and felt existence, and so why are borrowing terms and living in talk that relates to marketing and not our human values. Personal branding does not get me there and reputation is a segment of identity, which is a segment of character, which is actually a form of humanity. My upshot here is to study the world's greatest sales people and also the best examples of human beings. If that is all in one person, then what a great individual to study. Think about Muhammad Ali, he knew how to sell boxing but he also knew humanity - when he went to jail for his beliefs it was not about his reputation, but his humanity.

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