Human Appreciation

Buzz Submitted by : Juan Imaz

Buzz: 3 Steps to Building Your Personal Brand

That is not as obvious as it appears because I can be tribal rather than human and then it is animal appreciation, or I can more vegetable than human, then it is plant appreciation (but better to be an animal than a plant any day) and then there is digital appreciation which is machine appreciation.   I can take a human view of plant intelligence, but recognize that animal intelligence is what most of us are - for we are members of the animal kingdom, or at least a part of the primate family.  What differentiates us is our capacity to regulate somewhere between our prefrontal cortex and our hippocampus, our capacity to be this thing we call "being human".  This is not a facility that nature gave us, it is a potential we have but we need to nurture it.  That nurturing did not begin with us, it begins with our guardians or parents and the nature of our society. 

I explored the word human in thought left in blog led by Javier here: https://www.bebee.com/producer/@javierbebee/tu-curriculum-no-sirve-para-encontrar-trabajo

In the hunter/gatherer age were first class animals who found ways to use simple machines, but today we are digitally empowered creatures and so we can consider ourselves part machine.  We can even embed machines into our bodies to enhance our abilities - but that does not necessarily mean we enhance our humanity.  Humanity is not a philosophical challenge - we know what being human is, but nearly all of us have a really hard time remaining with our humanity.  So many other things vie for our attention, that often rather than sometimes we have a poetic view of being human, rather than a practical view of being human.  There is still no way of escaping online participation without engaging the branded life - not even thinking out aloud. This is where the Truman Show is so good - except I know I am living in the brand-led existence.