The 4P's of a 21st Century Existence
The preamble for this individual observation begins with what I began writing at LinkedIn :
Much of our existence today is still geared to the Power of Three, lives that live out in a constancy of triangulations and in terms of triads, they do say things come in three's.
The 2016 Presidential Election result can be easily triangulated into three acts :
1: The hubris of Hilary Clinton not to listen to her husband Bill, when Bill Clinton was RIGHT
2: The ability of Donald Trump to sell his message through a new vehicle called social media
3: The Republican RNC ground game that used data analytical tech vs. the paper system
Just like that the history of the world changes but the world goes on even if it changes and life returns back to who we are individually. I cannot live in a media bubble of paranoia or a digital gratification of novelty or the money making machine that is called the 24 hour news cycle.
I want to get back to fundamental basics of my life and here I can talk about the 4P's of my own individual existence - because they explain why I am here at BeBee and they inform me about the direction of the remaining runway of life.
The fourth P of the traditional 4P's of marketing is place. The place that I love most is called HOME and not my "home page". The 4P's are not a triad, they are four points. The 4P's of my Individual Existence are very different from the 4P's of marketing.
The first two make beBee a relevant collaboration, the last two could one day end my participation here - for if those last two P's are not respected, then the first two do not matter.
Those 4P's of a 21st Century Existence are :
It just happens that the core DNA of affinity networking as is unfolding at beBee is the Professional and the Personal. The difference with my particular affinity is that the professional is a learning journey and not a career, and the personal is also a learning journey not a broadcast. The professional and personal define the world-wide web in my life as one huge learning laboratory and not as a branding machine or a soapbox of a life presented to the world.
If the Professional and Personal are 100% are an online learning lab experience, the practical and the private are 100% an offline action learning experience.
The Guardian you-tube link "The Power of Privacy" does not possess the novelty value of a David Blain spitting out frogs from his mouth, or shooting a bullet to his mouth, but the preference for learning or entertainment is each individual's personal choice. This is personal affinity how it plays out in any kind of media whether it is traditional or online.
All media whether it is the smart TV in one's home or a mobile or computer access is a stream of personal information. I have no problem with that flow of personal information because Mark Zuckerberg is correct on two counts, that privacy is no longer the norm, and as technology accelerates the digital footprint we create becomes a more refined prediction tool as to our needs, wants, behaviour, lifestyle and ways.
Privacy for me is simply home - that final part of traditional 4P marketing - PLACE. Place means something entirely different to a marketer. When that place has no digital extensions, there privacy exists - and I am aware of this truly offline experience. This appreciation of privacy is the mirror to the personal in the online learning journey.
The Practical is the conversion of the professional learning journey - again, if I don't want my work life to be online then that is my right. It will cost me a lot in terms of connections, but if my privacy values home as my PLACE - then less is considerably more.
The irony is that professional and personal affinities don't stop people from wanting to make everything professional and personal - leaving less space for the practical and private. We live in a modern age that leverages the former at the expense of the latter.
Even Bill Clinton has the right to lose his wag and throw his phone towards the river and that was on a discussion site called Youth Debates. Sites like Youth Debates are the molecules of a new future but whether they lead to a learning renaissance is anyone's guess. Much of the material for learning is available today online, but much of the marketing machine is already ahead of that learning, or else why would there be such interest in "content marketing"?
Mark Zuckerberg makes a lot of money, good for him - and Donald Trump becomes the next President of the United States, good for him. None of that stops my own learning and development and neither of these people are the actual people who will invade my privacy and ruin my life practice - that will be the doing of people whose heads are pointed to a triangular hierarchy which says that authority sits on top and not freedom is thinking out of the box.
16th November 2016 - 9:27pm