Claudia Ferreira en Inbound Marketing (in English), SEO, Marketing Jornalista • Ideal Marketing 11/7/2018 · 1 min de lectura · +300

Invest in B2B sales and have strong relationships with large customers

With B2B sales you can find ideal customers looking for the exact product offered by your company. This market is increasingly popular and can transform the history of your enterprise. Use this business model and generate more profit for your company.

A few years ago, most large companies started using the internet as the main sales channel.

In the beginning, this buying relationship was made more frequently between company and end consumer.

However, today it is possible to negotiate among the companies themselves, heating the market and bringing more effective business contacts.

So, you want to know how to generate more profit through B2B sales planning ?


Invest in B2B sales and have strong relationships with large customers


What is B2B Sales?

Briefly, a company that follows the B2B model sells its products to other companies.

Within this sales environment, which can be on-line or face-to-face, distributors, suppliers, manufacturers, resellers and importers are aiming to close deals advantageous to both parties involved in the purchase.

Acronym B2B

To understand what B2B is, nothing better than knowing the meaning of this acronym, does not it ?!

It comes from the English term business-to-business which, translated into Portuguese, means business to business.

In the translation of the acronym you understood the reason of the "Bs", but this number 2?

In fact it represents the word "to", sonically similar to "two", which means two in English.

Difference between B2B and B2C sales

While the B2B sales market consists of business-to-business transactions, B2C sales target the end consumer.

In this way, it is correct to say that the big difference between B2B and B2C is the destination of the marketed product!

While B2C aims to strengthen a brand and increase its profit through common consumers, the B2B sales segment aims to benefit the industry itself by creating productive and enduring links between entrepreneurs.

Another important difference is the segmentation. This is because your consumer, who in this case is also an entrepreneur, already knows the need of your business, because you have more knowledge of the market.

On the other hand, unlike the B2C market, B2B sales usually take longer to complete.

This is because these customers understand your segment, being demanding when closing the purchase.

But that is not even a disadvantage, because as consumers know about it, chances are they will get back to you if they like the product.

Access our blog and discover the B2B Sales Techniques: