Claudia Ferreira en Inbound Marketing (in English), SEO, Marketing Jornalista • Ideal Marketing 12/7/2018 · 1 min de lectura · +300

Learn how to do keyword research and see your business stand out on the web

Knowing how to conduct keyword research is an important technique for the success of your business. So you get a good position online and still guarantee to be in the same place as your customers!

Did you know that there is a way to make customers find you in a simple and fast way?

But for this spell to happen, you need to know a bit about the ranking criteria of search engines like Google.

What's it? Were you surprised to find that search engines do not display random results?

Yeah! A lot of people do not know, but Google is often as demanding as a mother-in-law to approve of his son's girlfriend when it comes to listing the top positions of search results for web pages.

However, there is a way to double that resistance and it is with a set of strategies to please the search site, you know? And his name is SEO.

Within SEO, one of these criteria is the use of keywords.

Have you been curious and want to really understand what SEO is  and what your link with the use of keywords? Access this content and see all the techniques involved in this digital marketing strategy.

Learn how to do keyword research and see your business stand out on the web

What is a keyword?

The keywords, or keyword, is all that we type into a search box to perform a search.

Therefore it is considered the translation of the thought and desire of the user.

That way, by using it you make life easier for those who will be looking for your product, as it will not have to use a difficult word game like the Riddler villain to find that solution.

But before you go around behind such a term, you still need to know the two types:

  • Short-tail keywords are those that represent something unique, and do not necessarily have only one term. For example, cell phone accessory has three words, but refers to only one thing.
  • Long-tail keywords, however, refer to a broader idea, such as cell phone accessories in São Paulo.

If you want to know more about what is keyword , access the link and stay on topic!

This is because now we will understand why it is important to learn how to do a good search for keywords.

Learn why keyword research is important

Once you know the meaning of keywords, now is the time to understand why using it is one of the most important activities for those who invest in a digital marketing strategy.

So let's go!

Producing content with a high volume search term is one of the ways to increase the visibility of your business.

That's because when someone searches for those keywords, your site may appear among the main results and catch the attention of those looking for an answer.

In addition, appearing as the solution to your target audience's problem precisely when they need it most also helps to boost their customer conversions.

Did you see how important it is to do a keyword research?

And if you want to know EVERYTHING about choosing and using yours, look at the next topic!

Access our blog e learn how to do your keyword research and which tool to use: