Rita Marais en Marketing Head Copywriter • Copy & CO Copywriting Agency 15/2/2018 · 2 min de lectura · +200

Ten Amazing Tips for Newbie Copywriters

Ten Amazing Tips for Newbie Copywriters

A copywriter is someone who writes promotive sales and marketing ideas. It is them who captivate the people into buying a certain product by highlighting its beneficences and advantages.

However, this task is not easy, especially with so many copywriters competing. Luckily the internet is huge and it basically consist of trillions of pages of content.

Copywriters are meant to do research, edit, interview, manage source images and products, and plan different marketing campaigns. They don’t just write, they create. This article has 10 of the simplest and amazing tips that’ll help you in a great way if you’re new to this business!

Do your research:

Research is probably the most important thing to do if you want to be a successful writer. You will know your game and the more you know, the more possibilities you’ll have in your hand to play with. Without proper research, you wouldn’t know what you’re even aiming for in your content. So, the best idea before writing any post is to properly research about the company, the product and the customers etc.

Show personality:

Make yourself known by having an original and definitive style! Something with a life of its own. Don’t let your content just be a mere copy of someone else’s voice, style or even selling proportion.

Before you publish your work, make sure it speaks of your name and is something new and unique. Creating unique content is really important in terms of SEO and Search Engine Rankings.

Use simplified phrases:

What keeps any reader interested is the use of light-weighted words with immense power. Don’t go for too much detail or hard language or the reader might lose interest mid-way. Keep things simple!

Making it visually appealing:

Add photos or anything that make your article visually unique too! The most luring thing about any written material is usually things that are visually captivating.

Avoid going in circles:

The simplest thing that ruins any good quality work is repetition of unimportant points and over-detailing. Don’t go around in circles! Use words of power and with emphasis and don’t repeat the same thing more than thrice!

Focusing on the benefits:

Of course, the thing that’ll convince the buyer the most is what he/she is getting. Make sure every feature you mention leads to a benefit of the one buying your product. The benefits of a product conveyed in a good way will surely get you lots of attention.

Backing up your claims:

If you can give assurance to your customer about what they’re buying is absolutely what they need and will definitely be their best decision ever through your content, you have already won the game!

Back up your work by providing as much guarantee as you can by giving testimonials, success stories, facts and case stories. This will make you sound trust worthy and the buyer will get more confidence.

A captivating title:

Apart from visual appeal, what makes your work stand out is its title. An effective title only will lead to someone checking out your post. Otherwise it might just get ignored so be creative!

Thinking out of the box:

Look at what’s trending and read everything that’s hot. After that, think of something new and create an original. If you just make a copy of something that is already existing, you won’t get what you want. Think outside the box and publish something that can’t be found anywhere else!

Use of specific examples:

Use specified examples backing up your story. The concept of content writing has become so vague that people start losing interest. Be specific and use powerful examples, without losing the original point of the content.


This write up was brought to you by Copy & CO – Cape Town Based Freelance Copywriting Agency. The writers of Copy & Co have written over 3000 Blog posts and articles in the last 12 months. Copy & Co also provides various other Copywriting Services – including SEO Copywriting, Writing and rewriting of product descriptions and proofreading and editing services. You can visit them online or email them @ info@copyandco.co.za