How Multimedia Can Take Your Website to Google’s First Page
Your website has been built and is now accessible online. You have said: I will upload a few articles, blog posts, and a few images and wait. My site will start ranking, all by itself. If this sounds like you, you certainly need a better strategy. You need to learn how to use other methods such as multimedia in your digital marketing strategy. Multimedia combines videos, images, slideshows, and audio in a way that captures people's attention. People tend to share posts if they contain graphics, images, audio clips or videos. Here is how multimedia enhances your website:
Multimedia Captures People's Attention
People are busy. They have no time to waste on sites that look poorly designed. Your articles and blog posts have to be well written. But some people may just not have time to read the whole piece. You need to capture your visitor's attention and entice them to spend more time on your site. Multimedia helps you to achieve this goal. Studies reveal that video attracts people's attention more than text does. Sixty percent of visitors will watch your video before they turn their focus to your writing.
Multimedia Encourages Sharing
Video, a component of multimedia, is one the most popular types of content when it comes to online sharing. People tend to forward interesting and useful content to their friends. Some visitors will also share your content with their social media communities. Plus your video could go viral, reaching so many people. People are 1,200 percent more likely to share a video than they are likely to forward written content. When many people access your content, you can expect more traffic and ultimately more revenue.
Multimedia Improves Ranking
You want content searchers to find your site on the first page of Google. A lot of people will never see your content if it is not on Google's first page. In fact, three in four web visitors will not proceed beyond page one. Fortunately, multimedia helps your site rise all the way to this coveted position over time. Pages with multimedia content have 53 times more probability than text to appear on the first page. If you want your website to rank better, you need to use a combination of multimedia and other types of content