Craig Tunley in Business Strategy Economic Development Senior Officer • Western Downs Regional Council Oct 4, 2016 · 1 min read · +400

Buzzwords describe unchanged activity

Buzzwords describe unchanged activityI work in Government so I'm well used to seeing buzzwords come across the desk.  Buzzwords have a lifecycle, they are introduced, seem like they take over every single policy or strategy discussion within a short timeframe and then seem to integrate into everyday language, replaced quickly by the next buzzword.

One of the buzzwords that I'm currently witnessing take over all forms of communication is 'hack'.  As far as I'm concerned, 'hack' is a term commonly referring to software, but seems to now enjoy an association with any form of disruption or hint.  Yeah, I spent five minutes of my life reviewing the 10 most important laundry hacks!

What seems to be lost in all this hype is the practice that continues, mostly with little change.  I have been pushing back against 'innovation' buzzword for the past couple of years, mostly when I go to workshops in urban locations, as it seems urbanites are the only persons on the planet able to undertake innovation.  Obviously this is not true, some of the greatest innovations have been thought out, tested and bettered in rural locations.  Ask a farmer from my neck of the woods if they are innovative and it's likely that you'll get a short reply, and it won't be related to intellectual property law.  They'll likely tell you no and add that they had a problem, so they fixed it.

It is this lack of requiring an action to be named or the need to adhere to current lingo that is most refreshing.  For people on the land or in rural environments especially, if they have a problem, they get about trying to fix it.  In fixing their problem, they are usually undertaking some form of innovation and at the very least, introducing disruption to realise a better outcome. They just don't use the buzzwords or require someone else to praise their solution.  

Further to this, if you ask them, they'll usually share the solution. People they share the solution with will fix it again to suit their own particular needs and they all move on to the next inevitable problem.  Action creating practical results. 

Government will continue to use buzzwords in an effort to look like they are at the cutting edge.  Truth is, the cutting edge isn't interested in buzzwords, they're just getting on with the job and they'll keep on doing it, well after the buzzword is replaced with more language to describe activity that hasn't changed.