Technology and Real Estate Agents
When it comes to the real estate business, the competition is fierce to say the least. With more and more people entering the field each year, it's tougher than ever for real estate agents to build their business. However, for those who embrace the latest technology, the results can be extraordinary. Whether you're an established agent or one just beginning a new career, taking advantage of today's real estate technology can help you stay ahead of the competition.
In today's world, using mobile devices such as smartphones and tablets is a way of life in business, and real estate is no exception. Because both buyers and sellers expect quick answers to their questions, if you are listing your home as for sale by owner or using a real estate agent you need to be available nearly every minute of every day. Therefore, agents need mobile devices such as smartphones for a variety of purposes, including responding to emails, text messages, instant messages, and voicemails. Along with this, the smartphone's camera can be used for taking videos or pictures of properties that can then be uploaded to a website such as the Georgia MLS. By having these capabilities, agents can be free to be out of the office, since a laptop or desktop computer won't be needed.
For agents to take full advantage of their mobile devices, it's important to download the latest real estate apps. As more apps have been developed the past several years, real estate agents can find plenty of apps to help them grow their business. One of the most popular apps among agents is HouseHunter, an app designed for the iPhone. Created to let real estate agents and customers work together to find the perfect home, this app uses customized ratings provided by a buyer to rate potential homes they may be interested in purchasing. Other helpful apps for agents include GreatSchools and Houzz, both of which are made for an iPhone or iPad. For buyers who want to know about nearby schools, GreatSchools offers information on school systems as well as parent reviews. Meanwhile, Houzz focuses on helping buyers find the latest interior design options for their home by providing information from many of the world's leading designers.
Real Estate in the Clouds
To take full advantage of all technology has to offer when it comes to real estate, smart agents use cloud services. Allowing agents to share information with each other from the office or field, the cloud makes sharing files and documents easier than ever. Along with this, agents can collaborate with one another when necessary, eliminating the need to use email or fax machines. In addition to these features, the cloud also lets agents edit and share documents online through Google Docs. By using this aspect of the cloud, agents can chat in real-time with other people who may be viewing the same document.
Quick Response Codes
Also referred to as QR codes, Quick Response Codes are fast becoming invaluable tools for any real estate agent who's serious about getting ahead of the competition. Similar to bar codes found on various products everywhere, they are 2-D but capable of storing very large amounts of information. What makes these codes so valuable to agents is that when a QR code is scanned with a smartphone, a customer is instantly linked to content on the World Wide Web. To take full advantage of QR codes, savvy agents insert the codes onto business cards, lawn signs, flyers, and direct mail pamphlets to direct customers to a website that has further information. In addition to directing customers to real estate websites, QR codes have also been very effective in directing customers to an agent's Facebook page, where additional information may be available.
By using these and other technological advances to grow their real estate business, agents everywhere can find themselves not only getting ahead of the competition, but staying ahead of everyone for many years to come.